The World of toys I

　　Toys are magical. They launch us into worlds of fan tasy. But toys are more than just idle fun for children .

　　And on the back is the classic tale of Sleeping Bea uty.

　　Toys are a serious business…

　　Works beautifully.

　　And everybody wants to get into the game.

　　Toys captivate kids the world over and spark the ch ild in all of us. They also fuel a mighty, 23-billion-d ollar a year industry. And everybody from jack-in-the-b ox to Wall Street is clamoring to get a piece of the ac tion.

　　Every year new toys flood the market, and while mos t of the products that land on store shelves come from major manufacturers, ideas can come from anywhere or an yone…

　　Inventor Judy Shackelford, has been dreaming up new toys for over thirty years. She has scored hits with ev erything from games to dolls, including Amazing Amy, A Virtual Girl with an International Clock who became a n umber one seller.

　　A: I like it when you brush my hair mommy.

　　G: How does she know?

　　A: I just know!

　　Judy and the playmates toy company are bringing Amy 's big sister, Ally, to life. Like all big sisters, she 'll be older, and more developed.

　　Amazing Ally is the next generation, if you will, o f Amazing Amy. She has a series of activities that she does with a child and each activity comes with a pair o f magic shoes. And when she puts on these special shoes she suddenly has a whole new vocabulary about all the t hings that she and the little girl are going to do in a particular activity.

　　Come on girlfriend, let's go on an adventure.

　　In a voice-over session when we record and script d ialogue for the doll, we're searching to capture the pe rsonality of a little girl.

　　Cool! I love the animal guessing the game.

　　And she has to be full of mischief, if you will, a little fun.

　　I know, let's sing a song to make our sick doggy fe el better…

　　And you're looking for something that has just that special quality that will allow her to connect universa lly with a child and feel like a real companion.

　　No way, that yellow barrette doesn't match! Use the purple one. Yeah, I thought that worked.

　　Hello my name is Ally. I just love making up storie s telling jokes and playing games.