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六级标准听力测试模拟四Section B答案解析http://www.sina.com.cn
2007年12月04日 10:26 北文学校
Section B Passage One Sometimes in business nice guys finish first, and sometimes they finish last. In 1949,Dick and Mac McDonald opened a drive in restaurant in San Bemardino, California. By 1954, it was so popular that a salesman named Ray Kroc made a deal to turn it into a national chain and pay the brothers a part of every dollar earned. That’s how McDonald’s got started. Six years later, Kroc offered to buy the brothers out for $1 million a piece. They said yes, but there was a misunderstanding: Kroc thought he was getting the original San Bemardino restaurant as part of the agreement; the McDonalds insisted it wasn’t part of the deal. Kroc was furious. He had counted on the cash flow the restaurant would bring. Kroc was so angry that he vowed to get back at the McDonald brothers. The moment the deal was completed, Kroc hopped on a plane to Los Angeles, bought a piece of property in San Bemardino one block away from the brothers original fast food drive in and ordered the construction of a brand new McDonald’s store. It had only one purpose: to put McDonald brothers drive in out of business. The brothers had already been forced to take down their “McDonald’s” sign, because Kroc’s company now owned their trade name. They renamed it “the Big K” but in every other way, it was the same as it always had been. The problem was, Kroc’s restaurant also looked like the Big K. But his had the name McDonald’s. Customers were a little confused, but figured that the original restaurant had been moved; they took their business to the new McDonald’s. Sales at the Big K plummeted, and in 1968, the McDonald brothers finally gave up. In 1970, Kroc had his final revenge: the birthplace of the fast food industry closed for good. Questions 26 to 28 are based on the passage you have just heard. 26. What is the speaker mainly talking about? 【解析】选[C]。本文提到，1949年McDonald两兄弟开了一家快餐店，后来Kroc与他们合作将其建成了连锁形式，后来Kroc买下了连锁店，但却没能得到McDonald赖以起家的那个店面。最后，Kroc设法得到了McDonald’s的商标， 而McDonald两兄弟拥有的那家店却不得不于1970年关闭。由此可知，能恰当概括短文内容的选项是[C]“早期的麦当劳”。 27. How did Kroc solve his problems with the McDonald brothers? 【解析】选[D]。Kroc与McDonald两兄弟之间的纠纷在于Kroc认为他买下的连锁店包括全部的店面，但McDonald两兄弟却坚称不包括最初的那家店。之后，Kroc在最初的麦当劳店边建起了一个全新的麦当劳，利用麦当劳商标迷惑顾客，最终抢走了McDonald两兄弟的生意并使其被迫停业，选项[D]与此相符。 28. What can be inferred about the speaker’s theme of the talk? 【解析】选[C]。本文主要讲述了一个商标所有权变更的故事。Kroc获得了McDonald’s的商标，并最终打败了McDonald两兄弟。可见，“在商界，商标就是一切”，选项[C]正确。 特别说明：由于各方面情况的不断调整与变化，新浪网所提供的所有考试信息仅供参考，敬请考生以权威部门公布的正式信息为准。
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