David Beckham is reportedly at the centre of a war between the world's leading manufacturers of cola.
The Manchester United midfielder has been made the star of Coca-Cola's World Cup campaign - but is also featuring in an advertisement for rivals Pepsi at the same time.
Coca-Cola is able to use the 26-year-old footballer, despite his contract to market Pepsi, because of the drinks giant''s multi-million pound sponsorship of the England football team, says The Sun.
Andrew Coker, of Coca-Cola, told the newspaper it was "marvellous" to be able to feature Beckham on the special-edition bottle.
But Pepsi, whose latest ad depicts Beckham taking on a team of Japanese sumo wrestlers, said they would be making legal checks about the development. Beckham is reported to earn£1 million-a-year to advertise their brand.
The new Coca-Cola bottles, which promote this summer's competition in Japan and South Korea, will feature Beckham's Old Trafford teammate Paul Scholes and Liverpool youngster Steven Gerrard, the paper said.
|