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Court bans ''champagne'' yogurt marketing
http://www.sina.com.cn 2002/09/16 09:42  金羊网-新快报

  A Swedish commercial court has fined dairysgroupsArla Foods AB for advertising a yogurt by saying it tastes of champagne, ruling that Arla must not in any way allude to the reputation of the bubbly French wine.

   The market court''s ruling handed down on August 26 said Arla must pay the plaintiffs 800,000 crowns (,060) to cover their legal fees.

   Two champagne lobbies based in France, INAO and CIVC, as well as French producers Veuve Clicquot Ponsardin and Pierre Cheval, sued Arla after the cooperative owned by Swedish and Danish dairy farmers in November 1999 launched products it said had champagne flavor.

   Sweden and Denmark are members of the European Union, whose trade rules grant special protection to wines and foods with strong geographic associations, such as Champagne -- a name reserved for the sparkling wines from that French region.

   Arla''s Swedish public relations chief Inger Soderlund said the controversial yogurt had been withdrawn in January 2000.

   "It was intended as a temporary product launch all along, a special thing for the new millennium," she said, adding that Arla was unlikely to appeal the court''s ruling.

酸奶岂能有香槟味

  瑞典一个经济法庭8月26日裁定阿娜牛奶集因在酸奶广告上称有香槟味,侵犯了法国香槟酒的名字权。为此,该集团须赔偿原告人80万克朗(约86060美元),当中包括开庭费用。

   该案件的原告人是两家部部在法国的香槟生产商INAO和CIVC,他们控告瑞典和丹麦的合资的阿娜牛奶公司于1999年11月推出新产品时称产品有香槟的香味。由于瑞典和丹麦都是欧盟成员,它们的贸易条款中有规定保护一些地区性食品,如香槟的名字。

  阿娜公司公关部负责人称,那种有争议的酸奶产品在2000年1月已经停产。“它本来是为迎接新千年而出品的新口味,”她称该公司并非有意要违反法例。




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