Declarations of undying devotion will flash across Paris's municipal bulletin boards every 20 seconds next month as the French capital invents a new way to say "I love you" on Valentine's Day.
Bertrand Delanoe, the left-wing mayor known for his innovative city festivals, said the electronic boards would carry the best short love letters on Friday, February 14 -- Valentine's Day -- and throughout that weekend.
Announcing the amorous ads on Friday, he said they would "help Parisians tell each other "I love you"".
He urged Parisians to send in their messages with a note indicating which neighbourhood they wanted them to be posted in. A special committee would pick out the best ones to display.
The illuminated boards, which normally announce everything from city festivals to traffic warnings, stand at key squares and intersections all around the French capital.
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