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Going for gold(附图)
http://www.sina.com.cn 2003/04/14 09:40  上海英文星报

  IN line with the colourful trend of contemporary fashion, gold jewellery is sparkling everywhere these days.

  In addition to traditional 24-carat gold, a colourful palette of yellow gold, white gold, pink gold and azure gold give a wonderful variety to the appeal of modern gold jewellery. The combination of gold with creative materials, colourful precious stones and semi-precious stones is also very much in vogue.

  The driving force for gold jewellery design in 2003 is to project and create a new utopia for mankind. Designers find inspirations from romantic legends historical glories, then dress them up with modern sensibility and individual expression to create a fresh new look for gold jewellery. With "Neo Adventurism" as the reigning theme, gold inspiration 2003 can be classifiedsintosthree main themes:

  Legendary Fantasy - The key is about letting the imagination soar. Designs have a dreamlike quality. Floral designs in this theme practically come to life. Snakes are an important symbol of power and seduction. Imagine you are creating a piece of jewellery for a princess, fairy or goddess. The decorative element is very strong. Jewellery appears with noble flair. Revisit the Middle Ages and the Baroque Era for boundless inspiration.

  Cultural Kaleidoscope - Meaningful symbols to a certain culture or mankind in general are the primary sources of inspiration for this trend. The pieces of jewellery serves as good luck charms for their wearers. In a broader sense, it can be expressed in religious or spiritual symbols like crosses or angels.

  When applied to a certain culture, it means symbols carrying special meanings for diverse groups of people. Designers all around the world look to the Orient,swheresthere are endless cultural treasures to be trawled, from "ruyi" jade to Chinese calligraphy. The key is to dress up the old symbols with a modern sensibility to create something new out of the old.

  Retro Futurism - This trend inspires jewellery that emphasizes simplicity and purity of lines, based on forms prevalent in the 1960s. Yet, the outlook is bold and daring, carrying an adventurous and futuristic spirit. The playing of round against square shapes in ultramodern conjunctions that vibrate with energy and express a powerful attitude of joyous living.




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