An Italian radio station is offering to pay motorists' traffic fines in an attempt to attract new listeners.

　　Rome-based Radio Blu says it will pay one listener's fine, no matter how hefty, every month in a lucky draw. Station boss Stefano De Agostino said:“Usually radio stations give away theatre or concert tickets and flashy T-shirts but nothing that people really want. We wanted to run a new type of competitionswheresthe prize was something truly dear to the hearts of our listeners."

　　"We thought the competition was perfect for people living in Romeswherespicking up traffic fines is a daily menace. There is no limit on the fine so the greater the transgression the better."