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新浪首页 > 新浪教育 > 巴西里约热内卢:葬礼上广告惹争议

Funeral Company Rapped for Ads
http://www.sina.com.cn 2003/08/15 14:09  金羊网-新快报

  A funeral company has caused controversy in Brazil after releasing TV adverts that say: "Our clients have never come back to complain."

  Sinaf Funeral Company is based in Rio. A slogan used by the company to sell life insurance is: "With our life insurance you will be so happy you will thank God for it, personally."

  Some TV stations have received complaints after showing the ads.

  But Sinaf's director Pedro Bulcao told Folha de S?o Paulo newspaper: "It is difficult to deal with death. If you humour it you help to break the barriers and make things easier." According to Mr Bulcao, the ads are causing more good impressions than bad. Last year Sinaf's growth was around 35%.

  Sinaf also takes part in a radio sport show where at the end of each football match, the worst player receives the title of "the dead man on the field".

巴西里约热内卢:葬礼上广告惹争议

  巴西里约热内卢一家名为西纳夫的葬礼公司播出的电视广告上称“我们的客户从来没有回来投诉”,人们对此议论纷纷,一些电视台播出了这个广告后收到了观众的投诉。

  西纳夫公司也做人寿保险,他们推销人寿保险的口号是:“你会亲自向上帝感谢买了我们的人寿保险。”

  葬礼公司的董事长佩德罗解释道:“涉及死亡的事是很难处理的。在这种事上带点幽默,有助于打破成见,使事情变得简单。”佩德罗先生称,这个广告给人们的印象是好的,去年公司的业绩增长了35%。

  除了做电视广告,西纳夫公司也做电台广告,该广告在每场足球赛后播出,把表现最差的球员称为“球场上的死人”。(陈穗柳)




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