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　　无论是弱肉强食，还是赢家通吃，“适者生存”这一古老真理，印证着市场经济浪潮中的每一次起伏。如今的商业竞争，已经演变成产品、价格、售后服务和品牌形象、企业信誉以及消费者深层沟通等方面全方位的战争。而帮助客户在竞争中获胜---正是我们要做的！20/80法则告诉我们，20%的人拥有社会财富之和的80%，80%的人拥有社会财富之和的20%。这看起来好象不太公平，其实很公平，因为20%的人付出了80%的人没有付出的代价。付出与回报永远成正比! 人生好比一道选择题，做前者或后者，全在于自己的选择! 我对互联网一直都是坚信不移！我建议所有的创业者一定要借助互联网这个21世纪最强大的工具！

　　Online Shopping Trends in China

　　China's Internet population is the largest in the world with 230 million netizens, the equivalent of the entire population of the U.S. Interestingly, it may seem that there is a tremendous amount of Internet trafffic in China; however, this number does not translate into an equal volume of e-commerce activity. Well, at least not just yet.

　　While the numbers are improving at a fast pace, there are some trends that are becoming evident in the online shopping world.

　　Take the case of the profile of the online shopper. Most online shoppers are well-educated. Apparently, the online shopping rate rises as the educational level of the shopper is higher. Around 80% of these shoppers live in highly urbanized areas such as Shanghai, Beijing and Guangzhou and work in joint ventures or enterprises with foreign investors. Statistics also show that the average income of online shoppers is higher than the average income of Internet users.

　　The most popular items being purchased online are clothes and accessories, followed by books, audio and video products, cosmetics and jewelry and digital products and accessories. Female shoppers are more likely to buy cosmetics and jewelry online while the males tend to buy more digital products, recharge cards, computers and computer accessories.

　　Cash-on-delivery is still the most common mode of payment. This is largely due to the general mistrust in the online payment systems available and fear of credit card fraud. Online sellers manage to offer cash-on-delivery as a payment option because manpower costs for delivery and collection are still cheap.

　　Nevertheless, logistics issues appear to be the main reason why online shopping is at its lowest in remote or rural areas. In fact, many online sellers offer delivery in metropolitan areas and those that are served complain of very long delivery times.

　　All in all, it seems that e-commerce growth has been inhibited by a combination of factors. Mistrust for online payment systems, fear of credit card and online sales fraud, fear of identity theft, sale of counterfeit goods and inefficient logistics for delivery have prevented online sales from taking off in China.

　　But an observer who has compared online shopping with the Chinese hockey stick believes that it will only be a matter of time before trust in the online system of buying and selling will set in. This is because the Chinese are known to gradually adopt certain habits and behaviors after shedding their fears.

　　Indeed, the continuing growth of Internet penetration and e-commerce activity may be proof of this Chinese trait. More and more e-commerce watchers in China are expecting to see more positive changes in online buying behavior.