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玩转世博:世博会参展国面面观之荷兰篇

http://www.sina.com.cn 2009年07月06日 15:04   中国对外翻译出版公司

  在许多中国人的印象中,荷兰无非是飞利浦 约翰•克鲁伊夫、郁金香和木屐的故乡。在2010上海世博会上,我们要让全世界看到荷兰别样的风貌。

  快乐街

  荷兰国家馆冠名为“快乐街”,由建筑师兼艺术家John Körmeling操刀设计。整条街道排列成数字“8”(中国传统幸运数字)的形状。参观者可沿街观赏风格迥异的荷兰传统建筑,其中有格里特•里特维尔德和 杨•维尔斯设计的作品。

  城市,让生活更美好

  据估计,到2010年世界上将有55%的人口居住在城市中。因此,围绕“城市,让生活更美好”的主题,世博会主办方鼓励各参展国为适合21世纪居住的城市作大胆构想。作为一个高度城市化且人口稠密的国家,荷兰在这一方面颇有心得。荷兰馆的设计倡导可持续发展、环保、以及企业社会责任。展馆一大特色即要表现出荷兰是如何在空间、能源及水资源的使用上作合理规划的。

  海纳百川 有容乃大

  在荷兰面积仅为41000平方公里的国土上竟容纳着1600万人口,于此足可见该国的高效与有序性。在本届世博会上,我们将向世人展示,荷兰完全能够在全球海岸线上升的环境下生存;凭借着创意、创新,和打破陈规的勇气,我们在全球某些领域发挥着主导作用。例如,世界上首家证券交易所和跨国公司就是荷兰一手创造的。不仅如此,荷兰丰富而独特的治水经验、以及诸如梵•高、伦伯朗这样的艺术大师和闻名当今世界的建筑师——雷姆‧库哈斯,无一不是荷兰的骄傲。

  商业主导地位

  荷兰热衷于同他国建立合作关系,在商业方面尤为如此。几百年以来,我们始终以国际化为导向,注重开放和沟通往来。而阿姆斯特丹比世界上任一城市都深具文化兼容性。此外,荷兰的疏浚和筑坝公司也在全球范围内开展着工程项目。

  Many Chinese know the Netherlands as the home of Philips, Johan Cruijff, tulips and clogs. At the World Expo 2010 in Shanghai, we will demonstrate that our country has far more to offer。

  Happy Street

  The Dutch pavilion, designed by architect/artist John Körmeling, is called ‘Happy Street’. It’s an entire street in the shape of the number eight, an auspicious number in Chinese culture. Visitors to the pavilion stroll along houses in different styles that represent Dutch architectural tradition, including designs by Gerrit Rietveld and Jan Wils。

  Better city, better life

  It is estimated that 55% of the world’s population will be living in cities by 2010. With the theme ‘Better city, better life’ Expo organisers have challenged participants to generate ideas for liveable cities in the 21st century. As a largely urbanised and densely populated country, the Netherlands has much to offer in this regard. The Dutch pavilion promotes sustainability, environment, and corporate social responsibility. It shows, for instance, the innovative ways in which Holland deals with space, energy and water。

  A small but significant global player

  With 16 million people living on an area of 41 thousand square kilometres the Netherlands is efficient and organised. At the World Expo we demonstrate that the Dutch are able to live below sea level and that our country is a global player in some fields as a result of creativity, innovation and wilfulness. The world’s first stock exchange and first multinational, for instance, were the work of the Dutch. Other examples include Dutch water management, Dutch masters such as Van Gogh and Rembrandt and, more recently, the success of architect Rem Koolhaas。

  Commercial orientation

  In terms of commerce as well as on other levels, the Dutch enjoy collaborating with others. We have been internationally orientated for centuries and value openness and accessibility. Amsterdam is home to more nationalities than any other city in the world and Dutch dredging companies and dike builders operate on a global scale。

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