苹果迷抢购:Iphone手机占中国市场(图)

http://www.sina.com.cn 2009年11月06日 11:52   沪江英语
Iphone手机抢占中国市场
Iphone手机抢占中国市场

  It's always been 'made in China', but this is the first time it's been sold in China. The Iphone officially (1) goes on sale today at Apple and Telecom partner--China Unicom stores across the mainland. But it's got an (2)eye-popping price tag, from $700 to more than $1000. And the (3)catch is the first batch of Iphones do not have (4)WIFI. That's in compliance with Chinese government regulations. Now unofficially, the Iphone has been selling on the (5)grey market in China for more than two years. It's estimated two million Iphones are already being used here. Most of them smuggled in from the US and Hong Kong. We went to Beijing's biggest electronics market to see how it's done。

  Not only do they have WIFI, but Iphones on the grey market in China are cheaper too。

  -It's really easy to get?

  -Yes。

  (And)very convenient, she says. I just (6)popped in a SIM card and downloaded the applications I wanted. I decided to try for myself。

  -Do you have Iphones? How do I know that this is real?

  -This... it's new. You can believe me. You must believe me。

  -Ok, so this is a real Iphone that (they've)muggled in from the United States. We're trying to log on to Baidu.com, China's largest search engine, and there it is. (7)WIFI-enabled. So how much is this? Now we start the bargaining process。

  She agreed to sell it to me for less than $500. Then there's the rest of the competition, like counterfeit Iphones。

  -He's saying he'll sell it to me for 600 yuan, less than $100.

  And this soon-to-be-released, Ophone, from China Unicom's rival, China Mobile. (8)On top of that, analysts say, Unicom has set Iphone prices too high for average consumers and the adervising has been scarce。

  'China Unicom, however, has not shown itself to be very adapt to the marketing. I'd like to say that China Unicom has never missed an opportunity to miss an opportunity.'

  So there definitely are some skeptics out there about how well the Iphone will do in China. A limited selection of the applications can be purchased online at the Apple Store. But Unicom says the phone will pay for itself if you (9)buy a two-year coverage plan. And whether it's selling in the white market or the grey market, analysts say Apple is happy. It's all about volumn and Apple is playing a global game。

  Emily Chang, CNN, Beijing。

  【重点词汇】

  (1)这个词组go on sale就是begin to be sold的意思。

  (2)eye-popping: 这个词还是很形象的,把眼睛睁得很大,通常都是因为某事令人大为吃惊、很害怕、很激动。这个词还有一种说法是pop-eyed,这两个词的意思是一样的。

  (3)catch在这里作名词,它的意思是‘一种暗藏的困难或是问题’,通常是令你意想不到的。这里就是说,价格高得令人乍舌的Iphone手机其实暗藏玄机呢。

  (4)WIFI的全称是‘Wireless Fidelity’,中文里面我们称它为‘无线上网’。

  (5)grey market是相对于white market和black market而言的,white market和black market我们很好理解,white market是合法经营的销售市场或者销售途径,而black market就是不合法的销售市场或是销售途径,而grey/gray market则是指'灰市',它是合法的,但是并不是官方授权的。在black market里卖的通常是偷来的赃物啊、非法药品、非法枪支什么的,而在grey market里卖的就是盗版的商品啊、水货啦。

  (6)pop in这个词组是‘快速地将某物放入’(to quickly put something somewhere)

  (7)-enabled这个词通常是用在计算机上的术语,比如我们说Internet-enabled或是Java-enabled,如果你的电脑是Java-enabled,也就是说你的电脑可以使用Java这个软件。我们视频里面说WIFI-enabled,就是说可以使用WIFI。

  (8)on top of that是美国人很喜欢用的一个词组,它的意思是in addition to the bad thing already mentioned,也就是前面说了一些问题,后面要提到一个更严重的问题时,可以用on top of that来连接。比如说,We missed the bus, and on top of that it started raining. 我们错过了公车,更糟糕的是,天开始下雨了。

  (9)我们说买Iphone手机需要绑定两年套餐,这个‘两年套餐’用英语怎么说呢,这里就有了,buy a two-year coverage plan。

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