双语职场:创业者必备的六大成功高招(2)

http://www.sina.com.cn 2009年11月13日 11:40   沪江英语

  4.When you're self-employed, you have to be able to plan ahead。

  创业以后,你要能够提前定好计划

  Yourlast job may have involved no planning at all, as that was someoneelse's job. Or perhaps your job involved planning on a localized level,such as planning a particular project. If you want to start a business,you need to develop expertise in both short-term and long-range planning; it's about to become a big part of your life。

  或许你的上一份工作不需要任何计划,因为制定计划是其他人的事情。又或许你的工作只包括了限定水平的计划,比如为一个特定项目制定计划。如果你想自主创业,你就要专门开发自己制作长期计划和短期计划的能力。这将会占据你生活中的很大一部分。

  When you start a business, one of your first tasks will be to work through abusiness plan. As your business becomes operational, you'll find thatthis plan (however detailed) needs to be revised and that other plansneed to be created, as you work towards the long-range goals thatyou've set for your business. From following someone else's plan as anemployee, you have to learn how to create the plans yourself - andadapt the plans to changing circumstances。

  在开始创业后,你的第一个任务就是制作一份商业计划。在你的事业开始运作后,你会发现这份计划需要修改,为了使你的事业朝着你指定的长远目标发展,你还需要制定其他的计划。当员工的时候照着别人的计划行事,你要从中学会如何自己制定计划,并学会用这些计划来改变环境。

  5.You need to be prepared to put in a constant and consistent effort。

  你要准备好持续,连贯的努力

  We'veall seen employees who are just going through the motions, or who werejust "putting in the time" until retirement. You don't need to be aco-worker to know who these people are. As a customer or client you cantell, too. Bluntly, starting a business takes energy, and you need tobe able to give it 100 percent. You can't afford to just coast along,or go through the motions, if you're running a business. Your customerand/or clients need to know that you are devoting 100 percent of yourtalent or skill or attention to them - and will go elsewhere if theydon't feel this is the case。

  我们都看到很多员工只是走走过场,或者只努力到退休前为止。即使你不是他们的同事而是客户,你也知道有这样的人存在。坦白说,创业需要能量,你需要付出100%的努力。如果你在经营事业的话,你不能只是走走过场而已。你的客户,顾客需要知道你尽了自己100%的才能和技巧去吸引他们,如果这些不起作用的话,你也愿意做其他的尝试。

  Worse, you need todeliver this constant and consistent effort without the employee safetynet. Many employees are used to being able to "call in sick" and havesomeone else cover their job, for instance. As a self-employed businessowner, you'll have to go in and give it your best effort no matter howyou feel or close up shop if you don't have employees who can fill in.You can also say goodbye to the holidays that many employees enjoy,both the annual x number of weeks and the statutory holidays, at least until your business is established to the point that you can manage your own time。

  更糟的是,你要在没有员工安全网的情况下付出这样的持续,连贯的努力。很多员工都习惯装病,或让别人帮忙掩盖他们的工作。但是作为一名创业的企业家,你要坚持下去,不管你感觉如何都要尽自己最大的努力,也不能因为找不到替你的员工就关门休息。你也要对很多雇员喜欢的假期告别了,不管是每年几周的假期或国家的法定假日,至少在你的生意稳定后,在你能自主管理自己的时间之前你都要和这些假期告别。

  6.You have to be able to deal with uncertainty。

  你要有处理变动的能力

  As a self-employed entrepreneur, there's no guarantee that the products orservices you offer will be in demand six months from now. There's noguarantee that your customers will pay their bills on time or even paythem at all. There's no guarantee that your current big client, whoseems to be perfectly happy with your work, won't drop you next week.There's actually no guarantee that you will make any income this monthor the month after. For many ex-employees who are used to having a paycheque arrive regularly every two weeks, the uncertainty of beingself-employed is very difficult to deal with。

  作为一名创业的企业家,不能保证你提供的产品或服务在接下来的六个月里就会有市场需求。也没有谁能保证你的顾客会按时付款或付全款。也没有谁可以保证现在对你的工作非常满意的大客户不会在下个星期就不和你做生意了。实际上没有任何人能保证你能在本月或下个月赚到钱。对很曾是雇员的企业家来说,之前每隔两个星期都会定期有支票进账,而现在创业的不稳定就会变得很难处理了。

  Are you still asking, "How do I start a business?" Good!Because the point of this article is not to scare you off, but to makeyou aware of how you have to readjust your thinking to make the transition from employee to self-employed business owner. Hopefully asyou read through this list of traits you need to become successfullyself-employed, you were saying to yourself, "I can do this". Because every one of the traits I've listed here is an attitude or behaviorthat can be learned, and when it comes to being self-employed,awareness is more than half the battle。

  现在,你是否仍然在问“我该怎么开始创业呢?”那好,因为本文的本意并非想吓跑你,而是提醒你应该要调整好从雇员到创业这样的转变。希望你在读完之后,能够对自己说“我可以做到这些”。因为这篇文章中列出的每一条特征都是可以学习的态度或行为,并且,说到创业的时候,全面的认知是战斗的一大部分。

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