“赫敏”成兰蔻代言 微博泄露商业机密

　　Fashion icon: Emma Watson has been named as the latest face of Lanc?me Emma Watson announced that she is taking a break from her studies at Brown last week. But she seems to have taken it upon herself to keep her fans' brains ticking over She tweeted a series of cryptic clues ahead of revealing her latest venture - as the face of Lanc?me. The Harry Potter actress' hints started on Friday with her tweeting: 'A new venture is starting - what can it be? Follow my clues and you will see...'

　　自从电影《哈利波特》的女主角赫敏(艾玛·沃森)上周宣布“休学”(暂时告别布朗大学，延期毕业)，希望在短时间内“主攻”自己的“时尚专业”，全心全意地向自己的演艺圈事业进攻时，又一则关于她的新闻在赫敏自己的“策划下”曝光了，据悉，演员艾玛·沃森在自己的微博上贴出许多“令人浮想联翩”的线索，在官方证实消息前，把自己代言国际著名化妆品牌“兰蔻”的消息提前泄露了出去。赫敏在微博上写道：“又一次的冒险奇遇开始了，会有怎样的结果呢？跟随我的线索，你会看到不一样的东西！”

　　This was followed with rhymes including: 'I'll pierce your skin if you hold me wrong but I'll love you forever if you pass me on,' which alluded to Lanc?me's logo - a rose. Emma also referred to a previous face of Lanc?me, Julia Roberts, with the tweet: 'This Pretty Woman was their latest recruit. Other great actresses have previously followed suit.' All was finally revealed this evening with the statement: 'It starts with an L and ends with an E. I’m sure you have guessed the new face of Lanc?me is me! :-)' This will, of course, come as no surprise to MailOnline readers. We reported that the young style-icon was signing a multi-million pound deal with the French beauty giant back in mid-February。

　　据悉，赫敏在微博上泄露的隐私还不只是短短那句话，赫敏还写道：“如果你的使用方法正确的话，你会拥有白皙肌肤，但是如果选错了的话，你的肌肤状况会每况愈下哦！”微博的玄机在于赫敏使用了兰蔻的标志“玫瑰”作为点缀微博页面的装饰物，此外，赫敏还借用了兰蔻上一届的代言----大嘴女神朱莉亚·罗伯茨的寓意在微博上继续写道：“只有漂亮的女人(朱莉亚·罗伯茨出演过电影《pretty women》)才会用最新最科学的化妆产品，别的女演员往往就只会跟风而已。哈哈，我知道你们肯定猜到了，兰蔻这一期的新代言人就是赫敏我！”这也直接见证了英国日前透露的----法国美容大牌兰蔻在2月中旬会以百万英镑签下一任代言人的传言。

　　The campaign is being shot by famous fashion photographer Mario Testino and Watson will feature on both the posters and the TV advertising. ‘It’s so exciting, I can’t wait to start shooting,’ Watson said last month. The fresh-faced actress may seem a curious choice for a make-up brand, as she rarely wears very much on her face. But Watson said she is 'a big fan of Lanc?me products, especially their mascara.’

　　据悉，兰蔻这次算是“不惜重本”来进行赫敏的广告拍摄宣传，他们启用了著名摄影师Mario Testino来亲自操刀，关于赫敏的平面宣传还有电视广告将会同时和大家见面。此外，赫敏对这一次的广告拍摄相当激动，赫敏透露自己是兰蔻的忠实粉丝，她表示：“我期待马上开始拍摄，我实在是激动得不行了！”但是，关于本次广告的选角情况来说，对于这么复杂的时尚化妆品牌的的决定其实并不简单，因为赫敏在日常生活中不是以复杂的妆容示人，挑选如此清新的面孔来作为成熟品牌的代言，对于厂商们来说，也算是一个捎带风险的“全新的尝试”。