5.各自发展

　　In the 50s, Coke ads started hitting TV, while Pepsi rebranded to try to keep up。

　　20世纪50年代，可口可乐开始进行电视广告推广，而百事则重整旗鼓努力赶上可口可乐。

　　6. 近年股价

近年股价

　　Here are their stock values over the years. Pepsi's successful foray into the snack food biz, especially in the past decade. Meanwhile, Coke has stayed strictly in beverages。

　　可口可乐和百事可乐近年来的股价。在过去的十年里，百事成功进入零食市场，而可口可乐则坚持只做饮料。

　　7.可口可乐品牌

可口可乐品牌VS百事零食

　　Here are some of Coke's biggest brands -- 15 of them have reached $1 billion or more in retail sales。

　　可口可乐的一些大品牌：其中有15个品牌的零售额已经达到了至少10亿美元的惊人业绩。

　　8.百事零食

　　Though Pepsi's beverage brands may not be as strong, its snack food business is enormous。

　　虽然百事的饮料品牌也许没那么强悍，但是百事的零食业务却发展得很庞大。

　　9.市场份额PK年收入

市场份额pk年收入

　　Coke has a big lead in cola market share over Pepsi, but Pepsi's multiple business lines haul in more cash。

　　可口可乐在可乐市场的份额远超百事，但是百事的多样化经营模式则为公司赚到了更多的钱。

　　10. 商标变革

商标变革

　　Both brands have made tons of changes to their logos throughout their histories. Neither look anything like they did originally。

　　在漫长的发展史中，可口可乐和百事都对自己的商标做出了很多改变。目前使用的商标一点都不像原始商标了。

　　11.公共媒体时代

　　They've both embraced the digital world as social media gets bigger and bigger -- but Coke seems to be faring better thus far。

　　随着公共媒体的规模发展越来越大，可口可乐和百事都敞开怀抱走入数码世界，不过就目前看来可口可乐进展更顺利。

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