前卫建筑设计师马克•戴萨姆

　　Introduction of Mark Dytham

　　马克•戴萨姆简介

　　马克•戴萨姆以其超现代的建筑作品而广为人知。他的现代建筑风格将中西方文化和设计元素巧妙而完美地融合于一身——从设计优衣库在东京银座购物区的旗舰店，到改装Selfridge在伦敦牛津大街旗舰店的高档商业中心，再到创造索尼在洛杉矶的新概念店，他的作品广泛而多变。

　　2008年，由英国皇家艺术学院毕业的马克•戴萨姆及其校友阿斯特丽德•克莱恩(Astrid Klein)创立的Klein-Dytham建筑事务所在英国商业奖中获得了著名的创新奖，该奖项一直以来旨在表彰能够使用绝妙创意和不断创新而取得突破性成功的公司。

　　马克•戴萨姆不仅涉足建筑和室内设计，他还是先锋的概念领导者。他是SuperDeluxe和PechaKucha的创始人之一。SuperDeluxe成立于2002年，是一个富有创意的为个体艺术家展示作品的地方。此灵感源于马克•戴萨姆和阿斯特丽德•克莱恩在英国皇家艺术学院学习的一些生活片断，学校里来自不同专业，包括时装、绘画、雕塑、玻璃、制陶和电影制作的学生会聚集在一起，分享创新想法，创造真正不拘一格的环境。SuperDeluxe为夜间展出的各种艺术和表现形式提供一个平台和交叉空间。SuperDeluxe也是马克和阿斯特丽德发起全球性创意的展示概念PechaKucha的诞生地。

　　PechaKucha是日语的发音，在日语中是“谈天说地”的意思。马克•戴萨姆用PechaKucha来代表一种极速演讲和播放幻灯片来表达想法的形式，避免经常使用Powerpoint演示所花费的巨大精力和其他问题。每位演讲嘉宾只有6分40秒来展示他们的想法，每人仅用20张幻灯片和20秒的时间阐述每张幻灯片，即所谓20x20的创新理念。因为PechaKucha通常在晚上进行而被称为PechaKucha之夜。这个概念是为了帮助人们聚集在一起，并高效地分享他们各种有趣的想法。从2003年在他们位于东京的办公地点开始，PechaKucha之夜已经走向全世界，蔓延到超过230个城市，成为艺术人士集会和思想碰撞的重要活动。

　　Known for his ultramodern work, Mark’s modernist architectural style combines both Eastern and Western elements. Soon after he graduated Mark set up his own company with fellow Royal College of Art graduate Astrid Klein, called Klein-Dytham architecture. Klein-Dytham’s work is diverse and wide ranging, from designing the flagship store for Uniqlo in Tokyo’s Ginza shopping district, refitting Selfridge’s Wonder Room on London’s Oxford Street, to creating Sony’s new-concept store in Los Angeles。

　　In 2008, Klein-Dytham Architecture was commended by the British Business Awards, receiving the prestigious Innovation Award. The award recognises companies that have creatively used innovation to achieve success。

　　Mark’s work not only encompasses architecture and interior design, he is also the founder of SuperDeluxe and PechaKucha. SuperDeluxe was founded in 2002 and is a creative space for independent artists to exhibit and display their works. The idea of such a space stemmed from Mark and Astrid’s time at the Royal College where students from different disciplines, including fashion, painting, sculpture, glass, ceramics and film making would mingle and share ideas, creating a truly eclectic environment. SuperDeluxe provides a platform and cross-over space for nightly performances covering all types of art and expression. SuperDeluxe is also the birthplace of Mark and Astrid’s global creative presentation phenomenon – PechaKucha。

　　PechaKucha, meaning chit-chat in Japanese, is a rapid fire presentation technique, designed to avoid the all too common occurrence of ‘death by Powerpoint’. Speakers are given just 6 minutes and 40 seconds to present, with 20 slides each shown for 20 seconds. PechaKucha often take place as part of an evening of presentations known as a PechaKucha night (PKN). The idea is to create a space where people can get together and share their ideas. From starting in their office space in Tokyo in 2003, PechaKucha has now gone global, reaching over 230 cities worldwide。

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　　在此次智慧课堂中，马克•戴萨姆会讲述他的建筑事务所最近作品的创意来源，包括为日本谷歌、索尼、资生堂以及日本有名的音响连锁店Tsutaya等所做的项目。他也将交流他的设计历程，如何将创意从白纸变为现实。同时，参与者也有机会了解全球性创意展示概念PechaKucha和它的发源地SuperDeluxe。

　　Mark will talk about the creative hot-house that inspires his office and Klein Dytham architecture's recent work, which includes projects for Google Japan, Sony, Shiseido and Tsutaya, Japan’s largest media rental and bookstore chain. He will discuss his design process, taking us through how his ideas go from paper to reality. Mark will also focus on the global phenomenon of PechaKucha and his own office creative forum of SuperDeluxe。

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