英国体育营销先锋弗兰•琼斯

　　Introduction of Fran Jones

　　弗兰•琼斯简介

　　弗兰•琼斯 于2003年加入托特纳姆热刺队，主管俱乐部所有在英国以外的国际开发事务，同时也负责俱乐部日常商业合作项目。之前他曾在俱乐部担任其他职务包括传播与营销等。在加入托特纳姆热刺之前，Fran Jones曾为体育经纪公司IMG和Athole Still International (ASI)工作，其客户包括前英格兰国家足球队教练斯文•埃里克松、英国著名赛艇奥运冠军Steve Redgrave和Matthew Pinsent爵士。

　　Fran Jones joined Tottenham Hotspur in 2003. Fran is responsible for the Club's International Development, overseeing all activity outside of the UK. Fran also has responsibility for the day to day management of the Club's commercial partnerships programme. He has previously held several roles at the Club including positions in communications and marketing。

　　Fran joined Tottenham Hotspur from Athole Still International (ASI)， the athlete management company with clients such as Sven Goran Eriksson, Sir Steve Redgrave and Sir Matthew Pinsent. Prior to ASI, Fran was with sports marketing agency IMG. A lifelong Spurs supporter, Fran is 35, married and lives in north London。

　　题目

　　Topic

　　在此次智慧课堂中，英国体育营销先锋---弗兰•琼斯向观众讲述英超热门俱乐部是如何打开国际市场，并在激烈的角逐中稳占前茅。除了了解到托特纳姆热刺足球俱乐部精彩的发展历程外，观众们还体验到体育管理的先进理念，以及如何英国在体育营销教育领域的独特经验。弗兰•琼斯与现场观众的互动激发了对关于现代体育发展的开拓性的探讨以及中国体育在社会、经济发展中即将产生的积极影响。与此同时，也让观众亲身感受英国在新兴产业方面所体现出的创意活力以及启发智慧的教育体制赋予每个人的发展潜能。

　　Fran Jones, Head of International Development at Premier League title contenders Tottenham Hotspur joins us to discuss sports marketing and management, as well as exploring the boundaries between sport and the community。

　　Modern sports are no longer just about what is happening on the pitch or track. Teams, clubs and even leagues are now huge global institutions, with international reach and millions of fans world wide。

　　As well as being big business, the international popularity of sports presents a unique opportunity to develop community involvement and to contribute to a number of educational and other CSR programmes. What can sports give back to the community though? Are these real projects or thinly veiled marketing opportunities?

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