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与体育营销专家面对面:费卡林(图)

http://www.sina.com.cn   2012年04月06日 14:51   新浪教育微博
八方环球体育管理公司足球运营总监费卡林八方环球体育管理公司足球运营总监费卡林

  费卡林 八方环球体育管理公司 足球运营总监

  费卡林先生在体育营销产业界久负盛名,备受尊敬。他既拥有深厚的足球知识,又深谙媒体及品牌传播之道。经过近20年的职业锤炼,费卡林在体育营销方面独特的技巧、洞察力和视野已经达到极高水平。他在不同的俱乐部、联合会、营销机构担任要职,与众多知名赞助商、播音员、品牌长期合作。费卡林凭借其卓越的管理和传播能力,先后组织高效的团队在不同地域和多元而高端的商业文化环境下,使各种体育权益商业化并加以管理。

  Phil Carling, Managing Director Football, Octagon Worldwide

  A highly respected figure in the sports marketing industry, Phil combines specialist knowledge of football with a deep understanding of media and brand communications. His unique skills, insights and perspectives have been developed through nearly two decades at the highest level of the sport business。

  As a former Commercial Director of Arsenal Football Club and The Football Association, Phil has held senior positions at clubs, federations and agencies and has worked with leading sponsors, broadcasters and brands. Utilising his highly developed management and communication skills, he currently runs Octagon’s Worldwide Football Consultancy Practice and has organised effective teams for commercialising and managing sports rights at elite level, working across geographies and diverse business cultures。

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