考研阅读热点:视频广告不会取代电视广告

2014年10月07日12:13  新浪教育 微博    收藏本文     
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  本文选自何凯文的博客,点击查看原文

  今天和汤老师,蒋老师,刘老师,任老师一起在太原和2016的小伙伴们在一起擂响了战鼓!2015的同学我们会陪着大家一路走到最后的,今晚的句子同样经典。

  BTW:我和蒋老师一起飞合肥,本来7点多的飞机现在还在机场等着呢。蒋老师是航班杀手!

  With the extension of democratic rights in the first half of thenineteenth century and the ensuing decline of the Federalistestablishment, a new conception of education began to emerge.Education was no longer a confirmation of a pre-existing status,but an instrument in the acquisition of higher status. For a newgeneration of upwardly mobile students, the goal of education wasnot to prepare them to live comfortably in the world into whichthey had been born,but to teach them new virtues and skills thatwould propel them into a different and better world。

  1.With the extension of democratic rights in the first half ofthe nineteenth century and the ensuingdecline of the Federalistestablishment, a new conception of education began to emerge。

  主干识别:a new conceptionof education began to emerge。

  其他成分:With the extension ofdemocratic rights in the first half ofthe nineteenth century and the ensuingdecline of the Federalistestablishment状语

  翻译点拨:词汇点拨:

  Federalist establishment联邦体制

  Ensuing 紧接的,接踵而至的

  But as to what happened there after, that willbe disclosed inthe ensuing chapter。

  欲知后事如何,且听下回分解。

  参考译文:随着19世纪上半叶民主权利的扩展和接踵而至的联邦体制的衰退,一种新的教育观念开始浮现出来。

  2. Education was no longer a confirmation of apre-existingstatus, but an instrument in the acquisition of higher status。

  参考译文:教育不再是对先前存在的地位的确认,而成了获得更高地位的工具。

  3. For a new generation of upwardly mobile students, the goal ofeducation was not to prepare them to live comfortably in the worldinto which they had been born,but to teach them new virtues andskills that would propel them into a different and betterworld。

  最后一句你们来翻哦,答案明天来公布了:)加油!

  昨天的解析:Contrary to what you might expect, online video can bemore expensive than television ads per thousand impressions,because so little high-quality ad space is available. Advertisersstill fret about the risk of a digital debacle. Last year Nissaninadvertently ran an ad alongside a video of woman being beheadedin Mexico。

  词汇突破: 1. per thousand impressions: cost per thousandimpression(千人成本):即广 告主购买1000个广告收视次数的费用或者是广告被1000人 次看到所需的费用。

  2.fret 害怕

  3.debacle 失败

  4. inadvertently 无意地

  5.contrary to .。。与.。。相反(还记得作文课讲的短语吗?)

  参考译文:和你可能想的相反,网络视频广告的千人成本比电视广告更贵。因为能提供的高质量的广告位实在太少了。而且(still)广告主们会害怕网络推广的失误。去年,日产汽车就会无意间把一则广告放到了一段在墨西哥一名妇女被斩首的视频旁边。

  我的问题是,这段话说明了什么?

  网络视频广告不会取代电视广告(主题为王!)

    更多信息请访问:新浪考研频道 新浪考研官方微博

  特别说明:由于各方面情况的不断调整与变化,新浪网所提供的所有考试信息仅供参考,敬请考生以权威部门公布的正式信息为准。

文章关键词: 考研故事理工男

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