Integrated Services with Client-Focus Approach Business Model

　　In the complex nature of the investment banking business, an important competitive advantage in the marketing efforts is delivered through the investment banking services (IBS) group. This is a core group of investment bankers who focus on developing and maintaining strong relationships. These bankers are usually organized geographically and/or by industry group. They have a broad base of industry and technical knowledge enabling them to analyze clients objectively, efficiently, and to mobilize the appropriate resources of their firms to satisfy those objectives.

　　These bankers work with senior executives of corporate and government clients to identify where their firm can provide high value-added services such as capital-raising, financial advisory or other products and services. To thrive in this highly competitive but yet lucrative segment of investment banking business, investment banks organize these senior banking resources along geography, execution and industry group; seeking to maximize client coverage and industry expertise. Major industry focus includes Chemical; Communications, Energy and Power; Technology; Real Estate, Transportation, etc. This is necessary because in depth knowledge of industry-specific developments, trends, players, related knowledge and execution experience are crucial success factors in securing deal mandates.