Part II Reading Comprehension (Skimming and Scanning)

　　1.A) it has large audiences

　　2.D) the number of TV ads people can see has increased

　　3.B) convey more detailed messages

　　4.C) it provides easy access to consumers

　　5.A) reach target audiences

　　6.B) consumers travel more now than ever before

　　7.C) easy to remember

　　8.quite homogeneous, but small.

　　9.relationships with consumers

　　10.the proper media

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