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　　“My friends, we have a chance to become Big Publishing’s worst nightmare.”This was the message posted by novelist Stephen King on his Web site in July 2000. And if anyone knows how to create a nightmare, it is King.

　　With his novel“The Plant”the world’s best-known horror writer carried out an experiment. He posted it in sections on the Internet,swheresit could be downloaded by his fans. All he asked in return was that they send him US. Relying on this honor system, which meant he trusted his fans to follow this rule, King began selling his book online.

　　King is certainly not the first writer to do this. He is, however, one of the few famous writers to publish a novel exclusively online. His experiment frightened traditional publishing houses who have not exactly embraced the concept of e-publishing. And who better to frighten“Big Publishing”than a man who has made a career out of scaring people?