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Girl gamers want respect

http://www.sina.com.cn 2006/12/23 15:58  英语周报大学版


Girl gamers want respect in virtual man

  By Nichola Groom 李芳 译

  {1}LOS ANGELES (Reuters) — They are the gaming industry’s very own suffragettes1.

  {2}In professional competitions and vast online communities, groups of female gamers are demanding respect from game makers and challenging the assumption that video games are the domain of geeky2 boys in dark basements.

  {3}Four years ago, avid3 gamers Amber Dalton, 30, and her twin sister, Amy Brady, had never come across another woman during their hours of playing games online and at gaming parties.

  {4}Today, after walking away from a six-figure corporate job, Dalton runs an online community of nearly 600 female gamers called the PMS Clan. Brady, meanwhile, is a professional gamer and member of the Ubisoft-created all-women gaming team, the Frag Dolls.

  {5}Through tournaments and their presence on the Internet, the PMS Clan, Frag Dolls and other teams like the Girlz of Destruction have raised the profile of women gamers, who make up 20 percent of the hard-core gamer demographic4, according to market research firm The NPD group.

  {6}But what has made the PMS Clan a success among women, according to Dalton, is that unlike other groups, PMS focused on building a community rather than seeking out pro gamers. The group laid down a code of conduct for its members that barred players from making negative comments about one another and encouraged everyone to play regardless of their skill level.

  {7}“When women are having that fun environment to play in, where they are encouraged, they play more,”Dalton said in an interview.

  {8}Competition aside, however, the common refrain5 among women gamer groups is that they aim to promote female gamers of all types and grab the attention of game makers who traditionally have focused on creating games for men.

  {9}“There are a lot more women who do play,” said Morgan Romine, 25, a Frag Doll and an online marketing manager at Ubisoft.

  {10}“Girl gamers tend to get a lot of attention because we tend to be the minority,” Romine said. “By virtue of being a novelty6 we usually got a bit of attention.”

Girl gamers want respect in virtual man

  参考译文:

  {1}洛杉矶(路透社)消息:她们是游戏产业界的妇女参政权论者。

  {2}在职业性竞争及浩瀚的网络群体中,女性游戏玩家群体要求游戏制作者尊敬她们,并且开始挑战“电子游戏专属于那些躲在黑暗地下室里的顽皮的男孩子们”的假设。

  {3}四年前,当热衷于游戏的30岁的安伯•多尔顿和她的双胞胎姐妹埃米•布蕾迪在玩网络游戏或参加游戏派对时,从未遇见过其他的女性玩家。

  {4}现在,在离开一家拥有6位数之多成员的公司之后,多尔顿创建了PMS部落,一个拥有近600名女性游戏玩家的在线社团。而布蕾迪则是一位专业的游戏玩家,还是Frag Dolls (杀伤娃娃)的一名成员。Frag Dolls是一个由Ubisoft创建的全部是女性的游戏团体。

  {5}据NPD市场研究公司的消息,PMS部落、杀伤娃娃和另外一些组织,如毁灭女孩等,通过参加比赛和在因特网上的出场,提升了女性玩家的整体形象,而这些女性玩家占据了核心游戏玩家的20%。

  {6}不过,多尔顿认为,PMS部落之所以在女性中能够如此成功,是因为它的与众不同。PMS更注重构建一个群体而不是遴选出优秀的游戏玩家。这个组织为它的成员们设立了一个行为准则,即禁止成员之间负面评价,并鼓励每个人都去参与游戏,不论她水平高低。

  {7}多尔顿在一次采访中说:“当女性参与到娱乐环境当中时,她们从中会受到鼓舞,这样她们就会玩得更多。”

  {8}然而,除了竞争外,在女性玩家团体中流行着一个主题,即提升各种类型女性玩家的形象,并吸引那些传统上只是关注男性玩家需求的游戏制作者们的注意力。

  {9}“越来越多的女性的确在玩游戏,”摩根•罗明说。25岁的她是杀伤娃娃俱乐部的一名成员,同时还是一位Ubisoft的在线市场拓展经理。

  {10}罗明说:“女性游戏玩家往往引起很多的注意力,因为我们属于少数。由于女性玩游戏还比较新鲜,我们通常也得到一些关注。”

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