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世界最具创意广告牌:3D的完美展示效果(图)6. Miele
6. Miele Just how strong is their vacuum cleaner? Miele answers this question by having Miami Ad School post a billboard of a flat vacuum head pointing to the sky, which actually sucks a hot air balloon. This ad really sucks the attention of so many people。 你知道他们家的真空吸尘器有多强大么?Miele让迈阿密的广告学院设计了一个吸着热气球面朝天向上的平板真空头广告牌,巧妙地回答了这个问题。这块极富创意的广告牌着实吸引了不少眼球。 5. Tylenol
5. Tylenol Johnson & Johnson has clearly sent the message to spectators how a headache really hurts, even with a wreck ball stuck on the man’s forehead. The particular Tylenol ad has attracted a lot of people along Dundas Square in Toronto, Canada。 Johnson此前已经明确向路过的看客告示过头痛有多可怕,那折磨人的感觉就好比额头上悬着一个千斤顶球。这块泰诺的广告牌引起了不少加拿大多伦多市登打士广场上路人的注意。 4. Formula Toothpaste
4. Formula Toothpaste When you are looking for toothpaste that can provide you REALLY strong teeth, then this billboard of Formula Toothpaste in Indonesia would really convince you into buying。 如果你还在寻找一款可以让你的牙齿保持强健的牙膏的话,那么看过这块位于印尼的配方牙膏广告牌,会更加坚定你选择它的信心。 3. McDonald’s Sundial Billboard
3. McDonald’s Sundial Billboard Back in 2009, there is one certain McDonald’s Billboard, created by the Leo Burnett ad agency that gets the attention of most people in Chicago along the corners of Clark and Addison Street. What’s the hitch? If you observe the ad between 6am to 11am, you can see it point at products from coffee to a burger, and 12noon lets you see the “M”。 早在2009年,在美国芝加哥的Clark和Addison街头,就出现了一块由Leo Burnett广告代理商设计并制作的麦当劳广告牌,引起了不少人的关注。其中有什么小玄机吗?如果你在上午6点至11点看到这块广告牌的话,那么你会在上面看到从咖啡到汉堡包的各种麦当劳产品,到了中午12点,广告牌显示进入了M时间。 2. Cingular
2. Cingular This ad located outside the Marriott Marquis in Times Square shows how dropped calls are really DROPPED! Cingular has done advertising to the next level by involving the billboard very close to the people. Too close actually… 这块位于美国时代广场马奎斯万豪酒店外的广告牌旨在告诉大家,电话是如何掉线的。Cingular把这块广告牌做的与路人异常亲近,真的是无限贴近啊…… 1. Heineken
1. Heineken This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention! 这是全球最具概念化的广告牌之一,它兼容了2D和3D的完美展示效果。传统的2D效果已为大众所熟知,无法激起公众的兴趣。增加一点3D的效果,例如在这块广告牌上所运用的那样:用手试图去拿起啤酒杯,就着实带给人们耳目一新的新鲜感! 网友评论
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