Lego

　　Lego

　　乐高玩具

　　In 1932, master carpenter Ole Kirk Christiansen made wooden toys, stepladders and ironing boards in his small shop in Billund, Denmark. It wasn't until two years later that the business took the name of Lego, which came from the Danish words 'LEg GOdt' meaning 'play well'。

　　1932年丹麦，木匠大师Ole Kirk Christiansen在比伦德村庄中的小商店里制作木制玩具，梯子和烫衣板。但两年以后这家店就改名为Lego，来源于丹麦语LEg GODt，意为“玩得好”。

McDonald

　　McDonald's

　　麦当劳

　　In 1940, brother Dick and Mac McDonald opened their McDonald's barbecue restaurant in San Bernardino, California. Ray Croc joined the business as a franchise agent in 1955, bought the chain from them and oversaw its worldwide expansion。

　　1940年，麦当劳兄弟Dick与Mac在加州圣贝纳迪诺市开了他们第一家麦当劳烧烤店。1955年Ray Croc作为特许经营代理加入到他们的事业中去，并为麦当劳买下连锁店，监管其全球的连锁经营。

Microsoft

　　Microsoft

　　微软

　　Bill Gates left Harvard in 1975 to form Microsoft with his childhood friend Paul Allen. The company would become famous for its killer business deals and computer operating systems - including Microsoft Windows in 1983.

　　1975年比尔盖茨从哈佛辍学，和他的朋友保罗艾伦一起建立了微软公司。这家公司因为商业上的交易往来与电脑的操作系统而渐渐获得名声， 其中就包括1983年微软的Windows电脑操作系统。

Nintendo

　　Nintendo

　　任天堂游戏制作公司

　　In 1889, Fusajiro Yamauchi began manufacturing Hanafuda (flower) Japanese playing cards in Kyoto and by 1933 was established as an unlimited partnership, Yamauchi Nintendo & Co. In 1951, this changed to Nintendo Playing Card Co. Ltd. By the 70s, it had branched out into videogames that would become a byword for interactive entertainment。

　　1889年，Fusajiro Yamauchi(山内房治郎 )开始生产并销售一种叫作“花札”的纸牌游戏，并在1933年建立了一家无限责任公司：山内任天堂游戏制作公司。在1951年，这家公司改名为任天堂纸牌游戏制作公司。而到了70年代，它已经将业务延伸至电子游戏的制作，并成为互动游戏娱乐的代名词。

Nissan

　　Nissan

　　日产汽车公司

　　Japanese car giant Nissan Motor Company was established in June 1934, taking over the manufacturing of Datsuns. By the 1960, it had made a strong impression on the U.S. market, with its Datsun Roadster. Innovations continue today with such breakthroughs as the Leaf electric car。

　　日本汽车业巨头日产汽车公司建立于1934年6月，并一同接管了达特桑汽车的生产工作。到1960年时，这家公司已经凭借达特桑跑车给美国市场留下了深刻影响。它所带来的最大突破在于电动式汽车的创新研发。

Shell

　　Shell

　　壳牌

　　Shell, the world's second-largest oil company, was founded in 1907 by the merger of Dutch and British petroleum giants. More than a hundred years on, it retains its continental flavour - based in the Hague but listed on the London stock exchange. Its logo has also changed little through the years, and its trademark scallop shell is one of the most recognisable brands in the world。

　　壳牌公司是世界上第二大的石油公司，由荷兰与英国的石油巨头共同建立于1907年。建立至今他已有百余年的历史，但是仍保持着原有的特色：总部在海牙但是依然列在伦敦的交易市场中。它的商标在几年中也做了小小的改动，而它扇贝形状的商标也成为世界上最为人熟知的商标之一。

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