屌丝是未来中国主流消费群体

屌丝是未来中国主流消费群体

屌丝是未来中国主流消费群体

屌丝是未来中国主流消费群体

屌丝是未来中国主流消费群体

　　The term diaosi originated as an insult for a poor, unattractive young person who stayed at home all day playing video games, with dim prospects for the future -- in other words, a loser. Yet as the term went viral on the Internet, Chinese youth from all backgrounds began to embrace it. “屌丝”一词原是对那些既没钞票又没相貌，整天在宅家里打游戏，前途一片渺茫的年轻人的侮辱性称谓，换个词说就是失败者的意思。但随着这一词语走红网络，各种背景的中国年轻人都开始自嘲为“屌丝”。

　　It has become a self-deprecating counter to the gaofushuai, or the "tall-rich-handsome," those with status, success, and bright futures. The number of people who refer to themselves as diaosi has continued to grow, and it is slowly transforming into a descriptor of the ordinary Chinese citizen who faces everyday struggles and hardships。和这一自贬词语相对的是“高富帅”，就是“个子高，有钱又有貌”的人，他们有地位，活得很成功，前途一片光明。而管自己叫“屌丝”的人越来越多，这一词语也渐渐演化成了中国市井小民的代名词，他们每天都要面对各种艰辛，努力谋生。

　　This infographic, created by Sohu Business, posits that the time of the sought-after high-end Chinese consumer, drawn to high-end brands and other symbols of status, may be ending. In their place, the diaosi are poised to become the mainstream consumers in China. It also hints at a future turning point: China's underdogs just may become the country's mainstream。这些图表可以看出中国高端人群人热衷于名牌商标和其它象征高档地位商品的时代已经过去了，现在“屌丝”成了中国主流消费者；另一个转折点是，草根阶层成为中国的主流群体。

　　Ever since GDP growth dropped to 7.8 percent in 2012, the Chinese economy hasn't been quite as robust. Affected by the economic environment, China's luxury goods consumption has substantially declined, giving business people a big headache。自2012年中国GDP增长下降至7.8个百分点之后，中国经济发展也趋向疲软。受经济环境影响，中国奢侈品消费量大幅下跌，商人对此大为头痛。

　　We've heard that the diaosi's main profession is "moving bricks" , but this doesn't seem to be the real situation .。.我们知道屌丝的主要工作是“搬砖”，但事实好像并非如此……

　　Programmers and media industry workers had the highest percentage of self-identified diaosi, but only fewer than 10 percent of civil servants self-identified as diaosi。自称为“屌丝”的人群中，有很大一部分人都在编程和传媒行业工作，只有不到10%的公务员[微博]自认为是“屌丝”。

　　The diaosi identity is strongest in the 30 to 39 year-olds, with more than 80 percent identifying as such。自认为“屌丝”人大[微博]多是30至39岁的人，他们占到所有屌丝人口的80%以上。