Rich Chinese businessmen are paying thousands of pounds to go on "wife tours" in Siberia in search of fair-skinned, blue-eyed brides due to a shortage of women in their home country.
Pictures from the upmarket singles tour look more like a business meeting - but the Russian marriage agency behind the tours say it has had massive success in matching well-to-do men with local women.
But not everyone can afford a costly single's tour and one Chinese man is shown on a video playing a doleful saxophone tune in the Russian border city of Blagoveshchensk, in the Far East of Russia, to attract attention from local women.
For them, a Russian woman is like a present. Men want to get married, and are committed for serious relationships.
Meanwhile the matchmaker also praised the "quite successful" Chinese men for their attitude towards the women and claimed the men are serious and quickly fall in love with Siberian women.
Russia's uneven demographics are seen as caused in part by the huge losses of Red Army soldiers in the Second World War.