Sign on the dotted line 签约

How on earth did Tom and Anna get locked in the stationery cupboard?

Episode 31: Sign on the dotted line! 签约！

It's time for Anna to develop Tip Top Trading's European marketing strategy but where should she begin? Her boss, Paul, doesn't have a clue so it's down to Anna to work out what to do. Listen in to find out what her plan is.

Glossary 词汇

This week's programme focuses on what to say when you need to develop a strategy for your business.

Phrases from the programme 节目中出现的短语：

We've got to compete on price 我们要在价格上有竞争力。

We need to price the rivals out of the market.

我们要以价格来击败竞争对手，让他们无法在市场上继续下去。

We need to corner the market 我们要垄断市场。

We need to build good relationships with our customers.

我们需要和客户建立良好的合作关系。