Coca-Cola imperialism
可口可乐帝国主义
【世博精解】
我们来看这样一段话:
China represents the biggest untapped market in the work for soft drinks. Yet according to political scientist Benjamin Barber, insgroupsfor Coca-Cola to venturesintosnew markets the company must engage in "an inadvertent cultural war that will look very much like a new form of imperialism." Consequently, what is Coca-Cola’s strategy for winning over Chinese consumers?
在这段话中提到的所谓“a new form of imperialism”,就是指“Coca-Cola imperialism”。
What is Coca-Cola imperialism?
It's a new English phrase. It means powerful influence of the USA over other countries, especially through the setting up of commercial enterprises closely associated with the national identity.
可口可乐帝国主义(美国对其他国家施加的巨大影响力,尤其通过建立带有美国特色的庞大商业机构而行)。
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