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新浪首页 > 新浪教育 > 开口ABC > 羊皮卷之新版

羊皮卷之新版
http://www.sina.com.cn 2003/09/18 16:08  开口ABC

  You can be the greatest salesman!

  世界上最伟大的推销员!你也可以成为!

  First One: Please have a look.

  If you go shopping in America you will hear this phrase quite often. Sales clerks are trained to make the customer feel at ease and not pressured to make a purchase. Most Americans react negatively to high-pressure sales.

  请看一下。如果你去美国购物,你会经常听到这个句子。售货员通常都经过了训练,他们能够让顾客感到很自在,而不会感到是被迫购物。大多数美国人都不太习惯压迫式销售。

  Second One: This is a good product.

  This usually refers to the quality of the product not the price. People are willing to pay more for good quality products. If your product isn't very high quality, they will expect to pay less. You're better off trying to persuade customers that the price is low. If your product is good quality and being sold for a low price you can say "this product is a great value!"

  这产品质量好。通常用来指代产品的质量而不是价格。人们更愿意为质量好的东西多付一点儿钱。如果你的产品不太好,就不要期望价格会高。你最好是说服顾客相信价格很低。如果你的产品质量又好,价格又低,这样你就可以说:"这个东西物美价廉!"

  Third One: Would you like to try them on?

  Women in particular enjoy trying on clothes before buying them. Sometimes they will try on a dozen or more pieces before deciding to buy a single outfit. Their boyfriends or husbands are often dragged along to make them wait and suffer! (not really.)

  你愿意试穿一下吗?女士们尤其喜欢在购买衣物之前先试穿一下。有时候,在购买一套衣服之前,她们会试穿一打甚至更多件衣服。她们的男朋友或丈夫也常常被拽过来,让他们没完没了地等待并忍受折磨!(不是真的。)

  Fourth One: Well, they look good on you.

  As a matter of fact, they look good on everyone! A good salesperson should compliment the customer on how nice he/she looks wearing the store's products. Foreigners usually appreciate a little sucking-up or making the customer feel special.

  它们看起来对你很合适。事实上,在每个人身上穿着都不错!一个好的销售人员应该赞美顾客:他/她穿着店里的衣服是多么漂亮。外国人通常喜欢说一点点谄媚动听的话,或者是让顾客感觉自己很特别。

  Fifth One: They're very cheap.

  Be careful using this one! "Cheap"can mean inexpensive or low quality. If you use this phrase make sure the quality of the product you are selling is top notch. Otherwise the customer might say, "Your products are too cheap",that is, low quality, and leave your store!

  它们非常便宜。使用这句话的时候可要当心了!"便宜"意味着不贵或者是质量差。你如果使用这句话,一定确保顾客相信你卖的商品质量是顶级的,否则顾客可能会说"你的东西太便宜了",这意味着不可能是好货,然后离开你的商店!




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