广告类应用文阅读理解一直是备受高考NMET(包括春季高考)青睐的一种文体。这种题材的阅读理解涉及的内容非常广泛,如招生、招聘、旅游、电视(体育)节目、新书(电影)简介、车船(飞机)时刻表等等。很多同学一见到这种问题就紧张、发怵,不知从何入手去做好这类题目。其实大可不必,大家只要按照下面的思路去理解、解题,做好这类题目并不难。

　　一、"冲浪"观全景。广告类应用文阅读理解涉及的内容虽然广泛,但都是与人们日常生活密切相关、大家比较熟悉的一些问题,而且是在同一主题的率领下把内容接近的一组广告组合在一起。因此大家应首先采取"冲浪"式阅读方式,把文章快速地浏览一遍,了解文章的大致内容,以及文章作者的写作意图、目的等。

　　二、"点击"得要点。广告类应用文阅读理解从设题方面看,除了考查作者意图、目的的题目,大都是细节理解题,而且往往有较多的剩余信息。因此大家没有必要逐字逐句地阅读,对里面出现的生词更不要去纠缠,因为这些生词以人名和地名居多。在经过第一遍快速阅读把握了文章的主旨大意以后,应采取"点击"式阅读,重点获取与所设题目有关的要点、信息,在经过对信息进行筛选、类比、综合,去伪存真后,针对题目一一"对号入座"就行了。

　　下面以一篇阅读理解为例具体说明:

　　Springtime in Pairs

　　Departures: May 5, 12, 19 and June 9

　　4 days for $129 per person

　　Pairs in the Springtime was, is and always will be, something rather special. Why not experience it for yourself with this excellent break for four days? This attractive city has something to offer everyone and with prices at just $129, it's great value too.

　　Your break begins with executive coach(长途旅游汽车), transfer(中转)from regional pick-up points and travel to Pairs is via cross-channel ferry(渡船), arriving at your hotel in the evening. The Ibis is an excellent quality hotel with private facilities in all rooms: satellite TV, radio, telephone and alarm clock. It has a bar and restaurant and is situated about two miles south of Notre Dame enabling you to explore Pairs with ease.

　　The following day, after continental breakfast (included), the coach takes you on a comprehensive sightseeing tour of the city, during which you will see the Eiffel Tower, Champs Elysees, L'Arc de Triomphe, the Louvre, in fact almost every famous landmark you will ever have heard of. You then leave Paris and take a short drive to the magnificent Palace of Versailles, the home of Louis XIV. The tour ends mid-afternoon back in Pairs where you will have the remainder of the day at your leisure. In the evening there is a "Pairs By Night" tour showing you the beautiful buildings with bright lights.

　　Day three takes you to Montmartre, perhaps the most picturesque quarter of Paris and home of the Sacre Coeur and the Moulin Rouge. In the afternoon you are free to explore this beautiful city as you wish, perhaps a pleasure voyage on the River Seine, wander around the picturesque gardens or look through among the antique shops (古玩店). In the evening you will have the opportunity to visit the best night-club in the city, the splendid Patin. On the final day it's back to the UK via channel ferry.

　　Included in the price of $129 per person:

　　*Return executive coach travel to Paris

　　*Return ferry crossings

　　*3 nights accommodations in a twin bedded room in a Central Paris hotel with private facilities

　　*Continental breakfast during your stay

　　*Guided sightseeing tour of 'Paris By Day' and 'Paris By Night'

　　*Visit to Chateau of Versailles (admission not included )

　　*Tour on Montmartre

　　*Services of an experienced bilingual tour guide at all times.

　　1. This advertisement is mainly ________ .

　　A. to tell tourists the route to Paris

　　B. to show the price of traveling to Paris

　　C. to introduce the city of Paris

　　D. to attract tourists to Paris

　　2. The underlined word "quarter" is used in the passage to

　　refer to ________ .

　　A. a period of time B. district

　　C. fourth partD. exhibition

　　3. After paying $129, the tourists will have to pay ________ in Paris.

　　A. the continental breakfasts

　　B. tour on Montmartre

　　C. admission ticket to Chateau of Versailles

　　D. services of a bilingual tour guide

　　解题思路:

　　首先,通过"冲浪"式阅读我们知道这是一篇有关旅游方面的广告,主要介绍到巴黎旅游的一些情况。

　　1.D。意图推断题。大凡旅游方面的文章都会介绍出发时间、地点、目的地、旅游路线、价钱等方面的情况,但根本目的还是为了吸引游客。所以A,B,C三项都是广告中的一些具体内容,是为"吸引游客"这一主题服务的。

　　2. B。词义理解题。从上下文我们得知,Montmartre是个地方名字,因此quarter在此指"地区", 相当于district。

　　3. C。细节题。点击要点我们知道,信息在文章最后Visit to Chateau of Versailles (admission not included )。从Included in the price of $129 per person看A,B,D均在129美元所列范围内,只有参观凡尔赛城堡需另外交钱。

　　(文/刘景田；英语辅导报高三版2003-2004学年第52期；版权归英语辅导报社所有，独家网络合作伙伴新浪教育，未经许可，不得以任何形式进行转载。)