Brand name-dropping describes the situation where someone attempts to impress others by frequently mentioning the brand names of goods that one owns, it is usually regarded negatively.
This phrase, a play on name-dropping, has been showing up sporadically in the media for a while now. Name-dropping is the practice of mentioning important people or institutions within a conversation, story, song, online identity, or other communication. The term often connotes an attempt to impress others.
For example: The woman wore her Jimmy Choos to walk out her Fifth Avenue apartment to her waiting Town Car, her Coach bag on one arm and carrying her iPhone in her hand as her Fortune 500 CEO husband glances at his Rolex and taps the toes of his Berlutis impatiently.
比如这样一段话：那个女人脚蹬Jimmy Choo的鞋，走出位于第五大道的公寓，朝等在路边的林肯Town Car走去，一手拿着Coach包，一手拿着iPhone手机。她那在财富500强企业当首席执行官的丈夫看了一眼劳力士手表，不耐烦地晃蹬着脚上的伯鲁提鞋。