The new way for the A-list to boast about their summer holidays on Instagram this year is to try to be a little more demure and to post fetching rear views of themselves instead.
But can you work out whose views these are?
This actress/feminist/UN goodwill ambassador is too fond of her privacy to be on Instagram very much. But the 27-year-old former child star couldn't resist posting this picture of her arriving in Paris, looking almost like any other tourist.
Answers: Emma Watson
The 44-year-old star, far right in a striped top, who has revealed she is considering retiring from acting to concentrate on her lifestyle website took her holiday with her ex-husband and children Apple and Moses.
Answers: Gwyneth Paltrow
It's just not a trend until this global superstar, who recently marked her 59th birthday, has tried it.
This year, the singer and sometime actress posted a picture of herself exploring while on a break in Malawi.
She has just opened a children's hospital funded by her charity and adopted four-year-old twin girls, Stella and Esther, from the country.
Casual in a baggy, flag-adorned knit, this beauty is holidaying at her huge mansion in upstate New York.
The 47-year-old Oscar winner, who recently revealed lavish details of her domestic life on Instagram — including a bathroom cabinet with £2,000 worth of contents and a gold-lacquered walk-in closet crammed with designer labels — posted an image of her going out to dinner with her husband of 17 years.
Answers: Catherine Zeta-Jones
Celebrating her tenth wedding anniversary, the golden girl of daytime TV whose recent weight loss has stunned fans, posted this picture of herself leaping into the blue seas.
The 36-year-old presenter, famed for dissolving into fits of giggles on air, is thought to be with her TV producer husband of ten years on holiday in Portugal, where she met up with her silver-haired co-host, who has a villa nearby.
Answers: Holly Willoughby
It's no surprise that The Body cuts such a stunning look on the beach.
Pictured last week on holiday in Mexico with her two sons, the Australian supermodel and businesswoman has found herself single again at the age of 53, having split from her billionaire second husband.
Answers: Elle Macpherson