选择搭配题题型一突击训练(4)_新浪教育

选择搭配题题型一突击训练(4)

http://www.sina.com.cn 2005/07/08 17:48 北文学校

　　Text 4

　　Directions:In the following text, some sentences have been removed. For Questions 41- 45, choose the most suitable one from the list A-G to fit into each of the numbered blanks. There are two extra choices, which do not fit in any of the blanks.

　　The BBC, Britain’s mammoth publicservice broadcaster, has long been a cause for complaint among its competitors in television, radio and educational and magazine publishers. Newspapers, meanwhile, have been protected from it because they published in a different medium.

　　41. .

　　The improbable success online of Britain’s lumbering giant of a publicservice broadcaster is largely down to John Birt, a former directorgeneral who “got” the internet before any of the other big men of British media. He launched the corporation’s online operations in 1998, saying that the BBC would be a trusted guide for people bewildered by the variety of online services.

　　42. .

　　This week the BBC announced free downloads of several Beethoven symphonies performed by one of its five inhouse orchestras. That particularly annoys newspapers, whose online sites sometimes offer free music downloads — but they have to pay the music industry for them.

　　It is the success of the BBC’s news website that most troubles newspapers. Its audience has increased from 1.6m unique weekly users in 2000 to 7.8m in 2005; and its content has a breadth and depth that newspapers struggle to match. Newspapers need to build up their online businesses because their offline businesses are flagging. Total newspaper readership has fallen by about 30% since 1990 and readers are getting older as young people increasingly get their news from other sources.

　　43. .

　　The difficulty for all newspaper websites is that most of their visitors tend to stay only briefly, viewing just a few pages. That makes it tricky to build a subscription model. As for internet advertising, most of it goes to the biggest sites, such as Google and Yahoo!

　　Part of the papers’ problem online also lies in that they’re papers: they don’t understand moving pictures and graphics. The BBC’s television background gives it a feel for what works well on the internet. And, crucially, it has far more journalists on tap than any newspaper. 44..

　　Competition from the BBC does not just reduce traffic on the newspapers’ sites and the amount of cash they can earn from advertising. Taking people away from news also stops newspapers luring people into other areas of their sites such as personal finance, or classifieds, which generate more revenue, says Simon Waldman, head of digital publishing at the Guardian.

　　45. .

　　That problem comes as the result of a review last year of the BBC’s website by Philip Graf, a former boss of Trinity Mirror, a newspaper company, who concluded that the BBC was somewhat out of control online. Nevertheless, he says, “there is no doubt that the BBC’s wellfunded presence is very strong competition for newspapers on the internet.”

　　［A］ As the Sun website’s night team of four people rushed to cover the result of Michael Jackson’s childabuse trial this week, its editor, Pete Picton, was dismayed to see how much the BBC was doing and with what resources. “They had a microsite, journalists coming out of their ears, different angles and their own video footage,” he says. “We can’t compete with their breadth of material.”

　　［B］ Just this week, Dominic Lawson, the editor of the Sunday Telegraph, was sacked for failing to stem its decline. Some papers are having some success in building audiences online — the Guardian, which has by far the most successful newspaper site, gets nearly half as many weekly users as the BBC — but the problem is turning them into money.

　　［C］ That’s no longer the case, however. The internet has brought the BBC and newspapers in direct competition — and the BBC looks like coming off best.

　　［D］ Richard Deverell, head of BBC News Interactive, argues that newspapers face such difficult challenges both online and off that the BBC is not a big factor. The BBC is making an effort to link its pages to other news organizations, he points out, both in Britain and abroad (depending on the subject) which in the past it did not.

　　［E］ For this year’s Chelsea Flower Show, for instance, the BBC’s gardening microsite made it possible to zoom around each competing garden and click on “leaf hotspots” about individual plants. For this year’s election, the news website offered a wealth of easytouse statistical detail on constituencies, voting patterns and polls.

　　［F］ However, some papers are covering their online costs and they are on the brink of making money. FT.com broke even at the end of 2002, after lots of investment, and the Daily Telegraph’s site started paying its way from 2002 onwards. But if the papers’ internet arms are to counterbalance the loss of revenue offline, they will have to start covering rather more than just their incremental costs.

　　［G］ The BBC now has 525 sites. It spends ￡15m ($27m) a year on its news website and another ￡51m on others ranging from society and culture to science, nature and entertainment. But behind the websites are the vast newsgathering and programmemaking resources, including over 5,000 journalists, funded by its annual ￡2.8 billion public subsidy.

　　41. 【解析】选［C］。本题应为承上启下段。上一段提到BBC在电视、广播、杂志等方面的竞争对手一直在抱怨，报纸却由于published in a different medium而幸免，而下一段却提到网络在媒体中的影响，此处需要能承接上文并引出下文的段落。选项［C］中第一句与上文形成转折，后一句引出internet使BBC和报纸处于直接的竞争这一话题，所以［C］是正确答案。而且下文中的internet在［C］中形成原词复现。

　　42. 【解析】选［E］。上一段提到the variety of online services，下段提到网络服务中的一项：音乐下载，所以此处也应是网络服务中的具体例子，这样可以确定答案为［E］，该项是上一段的各种网络服务的具体例证，并与下文呈并列关系。［G］项可能会对该题产生干扰，但是把［G］项放入文中后可以看出，它虽然可以和上一段形成递进关系，对上一段中的the corporation’s online operations进行说明，但无法和下段连接，因此可以排除［G］项。

　　43. 【解析】选［B］。本题应通过对段际关系的理解来解答。上一段提到Total newspaper readership has fallen by about 30% since 1990，并且说明了报纸读者群下降的原因，所以下一段应该分析报纸读者群下降导致的后果或采取的措施，而下面的选择中和这个意思有所涉及的就是［B］，该句指出一名编辑由于不能停止这种下降的趋势而被解雇，而一些报纸已经成功的在网上建立起了自己的读者群。因此［B］为正确答案。

　　44. 【解析】选［A］。上文提到在网络上BBC较之其他报纸的优势之一是BBC可随时使用的记者比其他报纸多得多(has far more journalists on tap)，所以此处应该是对这一优势继续进行论证，［A］项以the Sun website为例，并以编辑Pete Picton的话反面论证了the Sun website较之BBC的弱势。并且该项中的compete with their breadth of material和下文中的competition照应。因此［A］为正确选项。

　　45. 【解析】选［F］。上一段首句就提到同BBC的竞争对报纸造成很大的损害，这种竞争不但使报纸网站的访问量减少、使广告收入减少，而且无法再吸引人们进入网站的其他版面。这说明报纸网站支出增加，收入减少，下文应该或者继续论述，或者进行转折，［F］项中段首用However进行转折，论述他们covering their online costs，在后面又用but说明他们的问题，并且与后文形成合理逻辑，因此选项［F］为正确答案。［D］项可对该题形成干扰，因为该项可与上文形成递进关系，对这一问题继续论述，但是它无法与下文形成合理连接。

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