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考研阅读理解文章的结构特点(6)

http://www.sina.com.cn   2008年09月17日 10:51   新浪考试

  文章开头就提出了问题的两个方面,即科学发展的specialization(专业化)和professionalization(职业化)。

  模式4、第一部分:提出一个现存的需要解决问题;

  第二部分:分析问题产生的原因,存在的因素以及可能的解决方案,作者可能提到几个不同的解决方案,但是之后作者自己认可的那种方案才是文章的重点和主题

  第三部分:对问题进行总结说明并进一步强调作者支持的那种解决办法。

  例文:1999年Passage 2

  In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for.

  Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’ s private internet .

  Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.

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