Also unclear is why Microsoft has gone it alone. After all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to rile Google, which relies almost wholly on advertising, it has chosen an indirect method: there is no guarantee that DNT by default will become the norm. DNT does not seem an obviously huge selling point for Windows 8—though the firm has compared some of its other products favourably with Google's on that count before. Brendon Lynch, Microsoft's chief privacy officer, blogged: “We believe consumers should have more control。” Could it really be that simple?

　　26. It is suggested in paragraph 1 that “behavioural” ads help advertisers to:

　　[A] ease competition among themselves

　　[B] lower their operational costs

　　[C] avoid complaints from consumers

　　[D]provide better online services

　　27. “The industry” (Line 6,Para.3) refers to:

　　[A] online advertisers

　　[B] e-commerce conductors

　　[C] digital information analysis

　　[D]internet browser developers

　　28. Bob Liodice holds that setting DNT as a default

　　[A] many cut the number of junk ads

　　[B] fails to affect the ad industry

　　[C] will not benefit consumers

　　[D]goes against human nature

　　29. which of the following is true according to Paragraph.6?

　　[A] DNT may not serve its intended purpose

　　[B] Advertisers are willing to implement DNT

　　[C] DNT is losing its popularity among consumers

　　[D] Advertisers are obliged to offer behavioural ads

　　30. The author's attitude towards what Brendon Lynch said in his blog is one of:

　　[A] indulgence

　　[B] understanding

　　[C] appreciation

　　[D] skepticism

　　答案： BDCAD

　　详解：

　　26. 标准答案：B

　　考点分析：此题考查考生对文章细节信息的把握能力。此类题目的解题关键在于根据题干信息定位，本题的“Paragraph 1”，“behavioural”即为定位信息。

　　选项分析：根据文章第一段第二句“this fraction can be much reduced”在互联网时代，至少在理论上，被浪费的那一部分资金中，有很多都可以节省下来。对应文章“half of all advertising budgets are wasted”。故B项“降低运营成本”是文章的同义改写。ABD项文章均为提到。

　　27. 标准答案：D

　　考点分析：此题考查考生对文章细节信息的把握能力。根据题干中已经给出了具体信息点“The industry”应回第三段定位。

　　选项分析：根据题干信息“the industry”可推测the为前文指代，所以应当定位到该句之前，文章内容为：“摩斯拉(Mozilla)的火狐(Firefox)、微软(Microsoft)的IE(Internet Explorer)及苹果的浏览器Safari都有“不允许跟踪”选项；今年，谷歌也将在Chrome中加入这一功能”，由此可推断出选项D“网络浏览器开发商”为正确选项。

　　28. 标准答案：C

　　考点分析：此题考查考生对文章细节信息的把握能力。结合题干中所给出的人名“Bob Liodice”以及专有名词DNT和“default”可回文章定位到第五段。

　　选项分析：文章中Bob Liodice称，“如果广告商不能收集有关用户偏好的信息，那么这对于消费者来说将更为不利。”原文中“consumers will be worse off”对应C选项“will not benefit consumers”，“将对消费者不利”，因此C应为正确答案。A项与原文相反，“垃圾广告”不是减少而是增加。B项“对广告业没有影响”以及D项“违背人性”均与文章不符。

　　29. 标准答案：A

　　考点分析：此题考查考生对文章的细节信息的把握能力，关键在于定位和辨别细节信息。

　　选项分析：根据题干信息提示，我们不难定位到文章第六段最后一句的后半部分“…some may ignore a DNT signal and press on anyway。” 一些公司可能忽略“不允许跟踪”信号，继续记录用户的在线行为。所以推知"不允许跟踪"可能不会起到预期的作用。选项B广告商很乐意实行“不允许跟踪”与本段第一句话“It is not yet clear how advertisers will respond. 广告商们会对此作何反应仍不清楚”不符。选项C"不允许跟踪"已经不再收到消费者的欢迎与本段第一句和最后一句内容“…some may ignore a DNT signal and press on anyway。” 不符；选项C广告商被迫提供"行为"广告与文中“Getting a DNT signal does not oblige anyone to stop tracking…”不相符。

　　30. 标准答案：D

　　考点分析：此题考查考生对作者观点态度的把握。根据自然段定位法可定位到文章的最后一段。

　　选项分析：根据关键信息Brendon Lynch我们主要定位到文章最后一段的倒数第二句以及最后一句。Brendon Lynch“在博客中写道：‘我们认为用户应该有更大的话语权。’”紧接着最后一句“Could it really be that simple? 真的是这么简单吗？”体现了作者的态度。A项意为“纵容”；B项为““理解”之义；选项C为“感激”之义；D项为“怀疑”。因此只有D项符合作者本意，故为正确答案。

Text 3

　　Up until a few decades ago, our visions of the future were largely - though by no means uniformly - glowingly positive. Science and technology would cure all the ills of humanity, leading to lives of fulfillment and opportunity for all。

　　Now utopia has grown unfashionable, as we have gained a deeper appreciation of the range of threats facing us, from asteroid strike to epidemic flu and to climate change. You might even be tempted to assume that humanity has little future to look forward to。

　　But such gloominess is misplaced. The fossil record shows that many species have endured for millions of years - so why shouldn't we? Take a broader look at our species' place in the universe, and it becomes clear that we have an excellent chance of surviving for tens, if not hundreds, of thousands of years . Look up Homo sapiens in the "Red List" of threatened species of the International Union for the Conversation of Nature (IUCN) ,and you will read: "Listed as Least Concern as the species is very widely distributed, adaptable, currently increasing, and there are no major threats resulting in an overall population decline."

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