|http://www.sina.com.cn 2004/07/29 10:55 《Speak 2 Me》|
For Women, By Women 女性为女性造车
Female engineers and designers are being tapped to create products for members of their own sex 用女性工程师和设计师来为女性同胞创造产品
It wasn’t too long ago that the sight of a woman behind the wheel would attract stares. Those days are over, and now women are a huge and rapidly growing market for cars.
But while women drive, buy and sell cars, there’s one part of the car industry that has long remained almost exclusively male: design. Even while the car companies are producing cars explicitly designed for women, the design and engineering teams are almost always all men.
But Swedish carmaker Volvo is trying to change that. The company recently rolled out the Volvo YCC (which stands for Your Concept Car) – a car designed and built entirely by a team of women designers and engineers.
So what’s the difference between a car designed by men for women, and a car designed by women for themselves? Anyone expecting a tiny, boxy, pink car with lots of extra safety features is in for a surprise. Volvo’s president, Hans-Olov Olsson, said that women want everything in a car that men want in terms of performance and styling, “plus a lot more that male car buyers never thought to ask for.”
Those things include smart features like sensors to make parking easier, a system that has the car automatically alert the service center about needed repairs, easier access to storage areas, and an engine that is virtually maintenance-free.
Other features include hollowed-out headrests for women who keep their hair in ponytails, and doors which open up, instead of out, making it easier to get in and out of the car.
The reasoning behind the YCC isn’t hard to understand. “We are part of a car industry dominated by men, wanting to attract a growing number of women buyers,” said Ollson. And if design concepts from the YCC catch on, it could mean a shakeup is in store for male-dominated design teams in nearly every industry.
但是瑞典的汽车制造商沃尔沃汽车正试图改变这一点。这家公司最近推出沃尔沃YCC(代表Your Concept Car——你的概念车)，一款完全由女性设计师和工程师组成的团队所设计建造的车子。