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http://www.sina.com.cn 2004/07/19 18:50  新浪教育

  Credit Research

  To perform credit analysis on state-owned enterprises and public listed companies before extending credit or other banking facilities. Many foreign banking and financial institutions view this as a crucial function, given the high level of non-performing loans in the system and lack of corporate governance and transparency in China companies.

  Relationship Banker

  The most attractive and lucrative market segment is the mass affluence market with high propensity for multiple products usage. A subset of this is the “priority banking?segment, where the clientele include both local Chinese as well as foreigners working and living in China. This client group has more sophisticated investment and transactional needs such as managing their investment accounts, multi-currencies savings, foreign exchange transactions, investment property requiring mortgage financing and financial planning. The relationship manager’s responsibility is to identify the clients’needs, recommend suitable product suite and service platform to service them.

  Investment Products Salesperson

  This person is the product “expert?within the organization in servicing the needs of the “priority client?identified and brought in by relationship bankers. He or she has to be familiar with the various product features offered by the firm and communicate this information effectively to the clients, and assist them to identify solutions.

混业银行

  信贷研究

  在提供信用贷款(extend credit)或者其他银行融资服务(banking facilities)之前为跨国公司、合资企业、外资企业、国有企业以及业绩出色的大型民营企业进行信用研究。由于中国银行体系不良贷款(non-performing loan)较多,同时存在公司治理监管(corporate governance)不够和信息披露透明度差等诸多问题,许多外资银行和金融机构将这项工作视为至关重要的一个环节。

  客户关系服务银行家

  最具吸引力和盈利机会的细分市场(market segment)是偏好产品多样化的普遍富裕的市场(mass affluence market)。类似的细分市场有“优先理财服务”(priority banking),这项服务针对的客户群是在中国工作和居住的本国人和外国人。这个客户群有更高层次的投资和交易的需求,例如如何管理他们的投资账户、多种货币的储蓄、外汇交易、投资房产的按揭抵押融资(mortgage financing)和财务计划(fina-ncial planning)等服务。客户关系经理的职责是识别出客户的需求,为客户提供合适的金融产品组合和服务平台。

  投资产品销售员

  投资产品销售员是金融机构中各项金融产品的“专家”。他们为那些由客户关系银行员识别出的“优先客户”(priority client)提供服务。投资产品销售员必须对机构内各种各样金融产品的特征十分熟悉,并且能够将产品的信息有效地传达给客户,同时协助客户确定解决之道。




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