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经济严寒下还为圣诞节消费吗:数字显示

http://www.sina.com.cn 2008年12月22日 16:26   新浪教育

  Mintel's research found that nearly half of people (41 per cent) said they will be spending less this year--almost double the 22 per cent who said that last year.

  Mintel公司的调查发现,有将近一半(41%)的受访者表示会比去年圣诞节花费少,这一数字几乎是2007年的二倍,当时只有22%的人作此表示。

  Just 20% say they will still splash out at Christmas even though money is tight, a significant drop on last year's 32%.

  只有20%的人表示不论手头是否紧,都要一如既往地在圣诞花钱,而去年这一比例高达32%。

  Only those young enough to be unburdened by mortgages and other financial commitments are likely to continue spending freely, according to Mintel's research.

  Mintel公司的调查显示,只有没有房屋贷款或其它经济负担的年轻人还是可能会一如既往地随意消费。

  Mr Perks said: "Shops that target the under 25s, such as young fashion, games and those that sell small electricals, should do relatively well this Christmas in comparison to other markets."

  珀克斯说:“诸如销售新潮时装、游戏以及小电子产品的商家将目标定位在25岁以下的消费群,与其它市场相比,这些商店在圣诞节的销售会相对较好。”

  "As a result, many retailers will be looking for ways to encourage people to part with their cash, and so we're likely to see discounting and end-of-year sales start before Christmas."

  正因为经济不景气,许多商家会通过一些手段来刺激消费,比如圣诞节前的打折和年终促销。

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