A man in his underwear has been Photoshopped by designers in 19 different countries to reveal the different ideals of 'hunky' - with very different results.
Perfection varied considerably depending on the country. In the UK, Richard was given a slimmer waist, tanned arms and longer legs. While in the US, he ended up with a six-pack, ripped arms and stocky legs.
China's entry showed Richard with a dramatically thinner body. Egypt created a remarkably muscular man and Russia also chose a powerful looking build.
In Egypt, Richard was unrecognisable, thanks to a darker skin shade, a new haircut and more facial hair as well as bulging muscles.
The designer in South Africa made Richard darker with a gym-toned body. Serbia had Richard with a fuller figure and a tattoo while Australia slimmed his arms.
The designer in Venezuela created a toned torso and shaved his chest hair. Croatia made him slimmer while Columbia embraced a fuller figure but gave more stomach definition.
The designer in Macedonia created a muscular figure for Richard and made him hairier and in Pakistan they liked a fuller figure.
In Bangladesh, the designer made Richard darker and gave him a scarf to cover his boxers. Spain made him slightly thinner while Portugal slimmed him down and made his face more defined.