新浪首页 > 新浪教育 > 《全球性金融机构求职指南》 > 交叉出售的案例

Examples of Cross-Selling
http://www.sina.com.cn 2004/07/19 17:14  新浪教育

  1. In the case of mergers & acquisitions, a client who is seeking an investment bank’s assistance in a purchase transaction, may also require help in obtaining financing and in hedging interest rate or foreign currency risks associated with the acquisition.

  2. In the case of dispositions, owners and senior executives of the acquired company often seek asset management services. In this case, the high net worth relationship managers will be brought in to provide comprehensive advice on investment alternatives and to execute the client’s desired strategy.

  3. For entrepreneurs who have built successful businesses, the Equity Capital Market group of an investment bank (or referred to as merchant in S.E. Asia) will help them get their enterprises listed publicly. The private client group of the same investment bank will be introduced to the relationship and start a dialogue with these business owners to manage their restricted stocks through the help of specialists from the restricted stock business area. Once the proceeds are realized after selling a part of their holdings of the company, they will assist the owners on wealth diversification through portfolio investment.

交叉出售的案例

  1.在合并收购的案例中,要求投资银行协助收购的客户可能同时需要投资银行协助进行融资和对冲在收购过程中产生的外币利息率风险。

  2.在资产处置的案例中,被并购公司(acquired company)的拥有者或高层管理者经常需要资产管理的服务。在这种情况下,高端(high-net-worth)客户关系经理可以提供有关其他投资选择的全面咨询,并可以执行客户所期望的策略。

  3.对于已经建立起成功业务的企业业主,投资银行(在东南亚经常被称为“商人银行”)的股权融资部(Equity Capital Market)能够帮助他们的企业公开上市。银行的私人银行部将被介绍进来,与企业业主进行对话,设法对其受限交易股票进行融资。一旦获得融资收入后,私人银行部的专家们会运用投资组合使其资产多样化。




英语学习论坛】【评论】【 】【打印】【关闭
Annotation


新闻查询帮助

热 点 专 题
解放军东山岛军演
2003年审计报告
杜邦不粘锅致癌风波
长春人质事件
《十面埋伏》 视频
惠特尼休斯顿北京个唱
美洲杯 视频点播
环法自行车赛 亚洲杯
见证《焦点访谈》连载



教育频道意见反馈留言板 电话:010-62630930-5178 欢迎批评指正

新浪简介 | About Sina | 广告服务 | 联系我们 | 招聘信息 | 网站律师 | SINA English | 会员注册 | 产品答疑

Copyright © 1996 - 2004 SINA Inc. All Rights Reserved

版权所有 新浪网
北京市通信公司提供网络带宽