Passage 4

　　Few people know that Mr. Potato Head was almost little more than a forgotten cereal premium. But history has a way of being kind to the classics. And George Lerner was about to make history! During the World War 2 era, George Lerner enjoyed success as a well-known inventor and designer. Just before 1950, he designed and produced a first generation set of plastic face pieces. The push pin-shaped noses, ears, eyes and mouth parts could be pushed into fruits or vegetables to transform the food into an endless array of magical anthropomorphic playmates.

　　The toy wasn't an immediate hit however. There was still a World War 2 mentality to conserve resources. Toy companies didn't think that customers would accept the idea of wasting a piece of food as a child's toy. But after a while, George finally sole the toy, for $5000 dollars , to a cereal company , who planned to use the pieces as a premium giveaway in cereal boxes .But George knew that his new toy deserved a bigger shot. And that shot came in a meeting with a family-owned New England manufacturer. Mr. Lerner and the manufacturer bought back the rights from the cereal company for $7000.

　　Mr. Potato Head, one of the world's most adored "personalities", was "born" In 1952, and began making history at an early age as the very first toy to be advertised on television. The original Mr. Potato Head contained only parts , such as eyes , ears, noses and mouths, and parents had to supply children with Mr. Potato Head to replace the need for a real potato .Over the next three decades, a variety of Mr. Potato Head products were sold. He was so loved by children, that he was expanded into additional toy categories including puzzles, creative play sets, and electronic handheld board and video games. The vast popularity of Mr. Potato Head also attracted non-toy companies who licensed his image and name to make apparel, accessories and novelty items.

　　Mr. Potato Head's appeal to people young and old made him the ideal ambassador for many causes and good-will efforts. On his 40th birthday, it was decided that he would no longer be a "couch potato " And he received a special award from the President's Council for Physical Fitness, right on the lawn of the White House! Always one to pass on a wholesome message to the public, he and Mrs. Potato Head joined up with the League of Women's Voters in 1996 to help out with their "Get out the Vote "campaign and spread the word about the importance of voting to Americans.

　　16.What happened to the first generation of the new toy?

　　A.It was widely accepted as soon as it was made

　　B.It was sold to a toy company and it was sold well

　　C.It was given away to customers by a cereal company as a gift

　　D.Its patent was sold at the price of $7000 dollars

　　17.We learn from the passage that the original form of Mr. Potato Head__

　　A.Was very ugly and refused by customers

　　B.Was designed during the World War 2 era

　　C.Was completely made of eatable potatoes

　　D.Was made up of several separate parts

　　18.From the development history of the toy we can know that ___

　　A.It was the first product that appeared in an advertisement on TV

　　B.It was entirely made of plastic in 1960

　　C.Many forms of it have been designed before 1982

　　D.It is not one kind of toy any more at last

　　19.According to the last paragraph, the role played by Mr. Potato Head is ____

　　A.A simple children's toy B.Everyone's best friend

　　C.An entertainment starD.A popular cultural symbol

　　20.We can infer from this passage that ____

　　A.Mr. Potato Head "got married" When he was in his forties

　　B.Mr. Potato Head was first designed as a toy that can be eaten

　　C.The not-toy factories began to make Mr. Potato Head toys at last to earn money

　　D.Mr. Potato Head was nothing more than loved by children nowadays

　　1--5. C A C A A 6—10 D C B D B

　　11-15 B D D C A 16--20. C D B D A

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