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新浪首页 > 新浪教育 > 《魔法英语》课文译注 > 第十七课:广告

第十七课:广告
http://www.sina.com.cn 2003/10/17 10:58  新浪教育

 

 课文翻译

  1. Dialogue对话……………………………

  Four people in an advertising firm are discussing a future advertising

  四个人正在广告公司讨论将要做的广告

  programme.(B=Bob)

  节目。(B=鲍勃)

  A:OK. Our plan is to produce an advertisement for this famous computer

  好了,我们计划给这台著名的计算机做广告,

  which is supplied by one of China's biggest computer producers—Founder

  它是由中国最大的计算机生产商之一——方正

  ComputersgroupsCorporation. Any ideas?

  计算机集团公司提供的。你们有什么想法?

  B:I think it would be a good idea to have comments from secretaries and

  我认为,听听使用过这台计算机的秘书和打字员的反映

  typists who are already using it. Then they can express their satisfaction

  倒是一个不错的主意。他们可以发表对产品表示满意

  with the product.

  的意见。

  C: Do you think so? Do you think managers want to read what users think

  你这样认为吗?你认为经理们会考虑用户对一件

  about a new piece of office equipment?

  办公设备的反映吗?

  D:I agree with Bob. I think we should have a picture of the computer and

  我同意鲍勃的意见。我认为我们应该拍一张计算机的照片,

  give a description of the product.

  并作产品说明。

  B:I'm afraid I can't agree with you. That's a good way of giving information,

  恐怕我不能同意你的意见。那是个提供信息的好办法,

  but it's not a good way of persuading people. For one thing, it's boring,

  但并非说服人的好办法。一是它很乏味,

  and people aren't going to read an ad that looks boring. For another thing,

  人们不会去读一则看起来很乏味的广告。再者,

  one computer looks very like another. People aren't going to remember the

  计算机彼此都很相像,人们记不住

  name of the product.

  产品的名字。

  A:So what exactly are you suggesting?

  那你到底有什么具体建议呢?

  B:I suggest that we ask users of this machine what they think about it. We

  我建议我们征询计算机用户的意见。我们也

  can photograph them using it too. Then we can put their comments at the

  可以把他们使用计算机的情形拍成照片,然后我们把他们的意见

  top of the advertisement in big print. We can bring in some humour too.

  用粗体字印在广告上。我们还可以插入一些幽默故事。

  People enjoy reading humorous ads.

  人们喜欢幽默的广告。

  D:The disadvantage with carrying out interviews is that it may take a long time.

  走访用户的不利之处是它需要很长的时间。

  B:No problem. We can do some telephone interviews with our users.

  没问题。我们可以电话采访我们的用户。

  C: How can we find out who are using these computers?

  我们怎么知道都有哪些人在使用我们的计算机呢?

  A:Easy. I'll ask the company for a list of recent customers.

  这很容易。我向公司要一份近期顾客的名单就行了。

第十七课:广告

  重点·难点·考点及疑点注释

  1Any ideas?有什么意见/想法吗?

  这是一个省略句,完整的句子应是Have you got any ideas?或Do you have any ideas?或Are there any ideas?

  句型链接:Any questions?有什么问题吗? Any news?有什么新闻吗? Anything to say?有什么要说的吗? Anything else?还要别的吗? Anybody else?还有别人吗?

  2I think it would be a good idea to(do sth. )我想,干某事是个好主意。

  I think it would be a good idea to keep on doing morning exercises.

  我认为,坚持做早操是个好主意。

  3express one's satisfaction with对……表示满意

  The professor expressed his satisfaction with the paper Helen had written.

  教授对海伦写的论文表示满意。

  4give a description of...对……加以描述

  Can you give a description of your hometown?

  你能描述一下你的故乡吗?

  5So what exactly are you suggesting?

  该句子中的现在进行时并非表示现在正在发生的动作,而是表示即将发生的动作或准备做的事情。英语里的一些动词,尤其是表示方位移动的动词如

  go, come, leave等均有这种用法。例如:

  She is leaving for New York tomorrow.她明天将赴纽约。

  6in big print用大号字体

  Titles are often written in big print.标题往往用醒目的字母写出。

  7bring in引进;加入;带进;挣得(钱/工资)

  Insgroupsto have a change, they'll bring in a new fashion this spring.

  为求变化,他们今年春季要引进一种新的时尚。

  8carry out进行;实施

  Once a decision is reached, it must be firmly carried out.

  一旦决议做出,就须坚决执行。




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