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¡¡¡¡ÆªÕÂŦ´øÊDZíʾ¾ä×ÓÖи÷ÒâȺ֮¼ä»ò¾ä×ÓÓë¾ä×ÓÖ®¼äµÄÓïÒåÁªÏµµÄ½á¹¹´Ê£¬Èç±íʾ¶Ô±ÈµÄbut, however, although, while, even though, in spite ofµÈ£»±íʾÒò¹ûµÄ because, therefore, thus, so, that is why, as a result, for this reasonµÈ¡£È·ÇÐÀí½âÕâЩƪÕÂŦ´øËù±íʾµÄÉÏÏÂÎÄÖ®¼äµÄ¹Øϵ£¬¶Ô¾ä×Ó¡¢¶ÎÂäÄËÖÁÕûƪÎÄÕµÄÀí½âÓкܴó°ïÖú¡£È磺

¡¡¡¡The weather has a lot to do with our life. For one thing, our crops depend on it. They will suffer if it is too dry or too wet. So men have long hoped to find a way to get control of it. But their efforts have up to now produced little result.

¡¡¡¡ÔÚÕâ¶ÎÎÄ×ÖÖУ¬for one thing ±íʾ½âÊÍ£¬if ±íʾ¼ÙÉ裬or ±íʾѡÔñ£¬so ±íʾÒò¹û£¬but±íʾתÕÛ¡£×¥×¡ÕâЩÁ¬½Ó´Ê£¬Êµ¼ÊÉϾÍץסÁËÕâ¶ÎÎÄ×ÖÓïÒåÁªÏµµÄ¹Ç¼Ü£¬´Ó¶øÓÐÖúÓÚÎÒÃǶÔÕûƪÎÄÕµÄÀí½â¡£

¡¡¡¡Passage 1

¡¡¡¡ÔĶÁÀí½â¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­

¡¡¡¡Advertising gives useful information about the products to buy. But what modern advertising does is more than giving news about products and services.¢Ù Today's advertisements, or ads, try to get consumers (Ïû·ÑÕß) to buy certain brands (Æ·ÅÆ). Writers of advertising are so skillful that they can sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (ÂóƬÖà), or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

¡¡¡¡For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on the shelf for another. But if you see ads about a new cereal that is your extraª²taste and has a free price in the box, you may want it.

¡¡¡¡Advertising must get attention. To be effective, it must be exciting, interesting, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product¢Ú.The idea is what the ad is really selling. One example is an ad that says eating cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

¡¡¡¡×¢ÊÍ

¡¡¡¡¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­

¡¡¡¡¢Ù But what modern advertising does is more than giving news about pr

¡¡¡¡oducts and services. µ«ÊÇÏÖ´ú¹ã¸æËù×öµÄ²»½ö½öÊÇÌṩ¹ØÓÚ²úÆ·ºÍ·þÎñµÄÐÅÏ¢¡£

¡¡¡¡¢Ú The secret of writing good advertising copy is to offer a good idea as well a

¡¡¡¡s a product. ´´×÷ºÃ¹ã¸æµÄÃؾ÷ÊÇÌṩһ¸öºÃµÄ²úÆ·ºÍ´´Òâ¡£

¡¡¡¡¸ù¾ÝÎÄÕÂÄÚÈÝ£¬Ñ¡ÔñÕýÈ·´ð°¸£º

¡¡¡¡1. This passage is mainly about ____ .

¡¡¡¡A. the writing of modern advertising

¡¡¡¡B. the history of modern advertising

¡¡¡¡C. the skills of modern advertising

¡¡¡¡D. the contents of modern advertising

¡¡¡¡2. According to the passage, a good advertising should ____ .

¡¡¡¡A. be both persuasive (ÓÐ˵·þÁ¦µÄ) and effective

¡¡¡¡B. show people a product

¡¡¡¡C. show people a new idea of a product

¡¡¡¡D. give people true and useful information

¡¡¡¡3. What can we infer from the passage?

¡¡¡¡A. Consumers buy products according to their demands rather than the advertisements.

¡¡¡¡B. It's impossible for consumers to buy a product without advertisements.

¡¡¡¡C. Consumers should never be persuaded by advertisements.

¡¡¡¡D. Consumers can easily be persuaded by advertisements.

¡¡¡¡Passage 2

¡¡¡¡ÔĶÁÀí½â¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­

¡¡¡¡Packaging (°ü×°) is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child may ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products or to ask their parents for them.Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product. The size of a package also motivates a buyer. Maybe the package has ¡°Economy Size¡±¢Ù or ¡°Family Size¡± ¢Ù printed on it. This suggests that the large size has the most products for least money.¢Ú But that is not always true. To find out, a buyer has to know how the product is sold and the price of the basic unit.

¡¡¡¡The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and the pictures do not tell the whole story. Only the products inside can do that.

¡¡¡¡×¢ÊÍ

¡¡¡¡¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­

¡¡¡¡¢Ù Economy Size ¾­¼Ã×°£»Family Size ¼ÒÍ¥×°¡£

¡¡¡¡¢Ú This suggests that the large size has the most products for least money. Õâ°µ

¡¡¡¡Ê¾Á˹ºÂò´ó°ü×°¿ÉÒÔÓÃ×îÉÙµÄÇ®Âòµ½×î¶àµÄ²úÆ·¡£

¡¡¡¡¸ù¾ÝÎÄÕÂÄÚÈÝ£¬Ñ¡ÔñÕýÈ·´ð°¸£º

¡¡¡¡1. The underlined word ¡°motivate¡± most probably means ____ .

¡¡¡¡A. making one deep in thought

¡¡¡¡B. supplying a thought or feeling that makes one act

¡¡¡¡C. providing a story that makes one moved

¡¡¡¡D. making one believe what he does is true

¡¡¡¡2. The sentence ¡°a buyer will get something for nothing¡± in paragragh 1 most probably means that a buyer will ____ .

¡¡¡¡A. get something useful free of charge

¡¡¡¡B. get what he pays for

¡¡¡¡C. gain more than he loses

¡¡¡¡D. not get what he wants

¡¡¡¡3.People are likely to buy the product sold in a glass or dish because ____ .

¡¡¡¡A. they believe the cost of the container is included in the cost of the product

¡¡¡¡B. the container is too attractive

¡¡¡¡C. they think they can get the container without paying money

¡¡¡¡D. they have no other choices

¡¡¡¡4. What suggestion does the author give in the passage?

¡¡¡¡A. Do not buy the product that is sold in a glass or dish.

¡¡¡¡B. The quality of a container has nothing to do with the quality of the product.

¡¡¡¡C. A buyer should get what he needs most.

¡¡¡¡D. The best choice for a buyer is to get a product in a plain package.

¡¡¡¡Passage 3

¡¡¡¡ÔĶÁÀí½â¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­

¡¡¡¡HOW TO BOOK

¡¡¡¡Booking opens for Beckett Shorts on 8 September.

¡¡¡¡BY TELEPHONE

¡¡¡¡For credit card (ÐÅÓÿ¨) bookings. Calls are answered.

¡¡¡¡BOX OFFICE

¡¡¡¡01789 295623 9 a.m.¡ª 8 p.m. (Mon.¡ª Sat.)

¡¡¡¡0541 541051 (24 hours, 7 days, no booking charge).

¡¡¡¡BY FAX

¡¡¡¡For credit card bookings. Please allow at least 48 hours for reply, if required.

¡¡¡¡BOX OFFICE

¡¡¡¡01789 261974 or 01862 387765

¡¡¡¡BY POST

¡¡¡¡Please enclose (¸½ÉÏ) a cheque or credit card details together with an SAE ¢Ù

¡¡¡¡or add 50p to the total amount (×ܶî) to cover postage(ÓÊ×Ê).

¡¡¡¡Please send to the Box Office, RST, Stratfordª²uponª²Avon, CV376BB.

¡¡¡¡Booking opens for all other plays on 19 September.

¡¡¡¡IN PERSON

¡¡¡¡BOX OFFICE

¡¡¡¡RST hall, 9:30 a.m.¡ª 8 p.m. (Mon.¡ª Sat.) (6 p.m. when theatres are closed)

¡¡¡¡OVERSEAS BOOKING

¡¡¡¡The easiest method of payment is by credit card.

¡¡¡¡You can also pay by:

¡¡¡¡Eurocheque¢Ú (up to ¡ê500) with your card number written on the back.

¡¡¡¡PAYING FOR YOUR TICKET

¡¡¡¡CREDIT CARDS

¡¡¡¡We accept Visa, Master Card, American Express and Diners Club.

¡¡¡¡Please give the card number, name and address of the cardholder.

¡¡¡¡CHEQUES

¡¡¡¡Cheques and postal orders should be payable to:

¡¡¡¡Royal Shakespeare Theatre.

¡¡¡¡×¢ÊÍ

¡¡¡¡¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­

¡¡¡¡¢Ù SAE = stamped addressed envelope Ìù×ãÓÊƱ¡¢Ð´ºÃµØÖ·µÄÐÅ·â¡£

¡¡¡¡¢Ú Eurocheque¿ÉÔÚÅ·ÖÞÒøÐÐÈ¡ÏÖ½ð¶øÒÔÓ¢¹úÒøÐÐΪ¸¶¿îÈ˵Ä֧Ʊ¡£

¡¡¡¡¸ù¾ÝÎÄÕÂÄÚÈÝ£¬Ñ¡ÔñÕýÈ·´ð°¸£º

¡¡¡¡1. In which of the following ways of booking does one probably have to pay extra money?

¡¡¡¡A. In person.

¡¡¡¡B. By telephone.

¡¡¡¡C. By fax.

¡¡¡¡D. By post.

¡¡¡¡2. One has to wait for 2 days or longer for a reply if he/she pays ____ .

¡¡¡¡A. in person

¡¡¡¡B. by telephone

¡¡¡¡C. by fax

¡¡¡¡D. by post

¡¡¡¡3.What is a useful number to call at 11 a.m. Sunday?

¡¡¡¡A. 01789 295623.

¡¡¡¡B. 0541 541051.

¡¡¡¡C. 01789 261174.

¡¡¡¡D. 01862 387665.

¡¡¡¡Passage 4

¡¡¡¡ÍêÐÎÌî¿Õ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­

¡¡¡¡One morning Mrs Smith was driving home after she had done some shopping. When she passed a rubbish dump (À¬»ø³¡), she noticed 1 like a microwave oven (΢²¨Â¯) not far from the side of the road.

¡¡¡¡¡°John is a good 2 ,¡± she said to herself. ¡°Perhaps he can 3 this. I¡¯ll take it home and let him try.¡±

¡¡¡¡She picked up the oven and put it in the 4 of her car. Then she drove on 5. A few kilometers later, she heard the siren (¾¯±¨Æ÷) of 6 behind her. She looked in the driving mirror and saw a policeman 7 to her to pull over¢Ù and stop.

¡¡¡¡Mrs Smith was very 8. She slowed down at the side of the road. A 9 policeman got out of the police car and walked up to her.

¡¡¡¡¡°Can I see your 10 licence, please?¡± he demanded politely. He copied 11 details of her name, address and the number of her car. ¡°12, officer?¡± Mrs Smith asked.

¡¡¡¡The policeman did not reply. He looked 13 the car and then at the back.

¡¡¡¡¡°Open the boot (ÐÐÀîÏä), please.¡± he said to Mrs Smith.

¡¡¡¡Mrs Smith was even more puzzled. She opened the boot 14 pointed to the ¡°microwave oven¡±.¡°I 15 this old microwave oven a few minutes ago,¡± she said, ¡°I'm just taking it home to see if my 16 can repair it.¡±

¡¡¡¡The policeman stared at her for a moment to see if she was 17 the truth.

¡¡¡¡¡°That's not a microwave oven,¡± he said at last. ¡°That's our radar set.¢Ú It was the start of a speed trap. Do you mind if we have it 18?¡±

¡¡¡¡Mrs Smith's face turned 19.¡°Oh,¡± she said, ¡°I'm very sorry. I wouldn't have 20 it if I'd know what it was.¡±

¡¡¡¡×¢ÊÍ

¡¡¡¡¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­

¡¡¡¡¢Ù pull over (³µ)Í£¿¿(ÅÔ±ß)£»°Ñ¡­¡­¿¿(Ò»±ß)¡­¡­

¡¡¡¡¢Ú radar set ÎÞÏßµç̽²â×°ÖÃ

¡¡¡¡¸ù¾ÝÎÄÕÂÄÚÈÝ£¬Ñ¡ÔñÕýÈ·´ð°¸£º

¡¡¡¡1. A. rubbishB. someoneC. boxesD. something

¡¡¡¡2. A. postmanB. repairmanC. salesmanD. policeman

¡¡¡¡3. A. fixB. sellC. useD. need

¡¡¡¡4. A. topB. frontC. bootD. back

¡¡¡¡5. A. sadlyB. happilyC. slowlyD. carefully

¡¡¡¡6. A. a bikeB. a busC. a truckD. a police car

¡¡¡¡7. A. wavingB. movingC. allowingD. shouting

¡¡¡¡8. A. interestedB. excitedC. puzzledD. worried

¡¡¡¡9. A. secretB. publicC. happyD. traffic

¡¡¡¡10. A. cookingB. teachingC. drivingD. business

¡¡¡¡11. A. downB. offC. outD. away

¡¡¡¡12. A. Can I helpB. What¥“s wrongC. Who are youD. Can I leave

¡¡¡¡13. A. intoB. outC. atD. for

¡¡¡¡14. A. while B. whenC. soD. and

¡¡¡¡15. A. boughtB. borrowedC. foundD. stole

¡¡¡¡16. A. sisterB. husbandC. daughterD. mother

¡¡¡¡17. A. tellingB. speakingC. talkingD. saying

¡¡¡¡18. A. downB. overC. backD. on

¡¡¡¡19. A. grayB. redC. whiteD. green

¡¡¡¡20. A. touchedB. thrownC. movedD. driven

¡¡¡¡Passage 1

¡¡¡¡±¾ÎÄÖ÷Òª½²ÊöÁËÏÖ´ú¹ã¸æ¶ÔÏû·ÑÕßËùÆðµÄÓ°Ï죬²¢ÒÔÂóƬÖàΪÀý˵Ã÷ÁËʲôÑùµÄ¹ã¸æÊÇÒ»¸öºÃµÄ¹ã¸æ¡£

¡¡¡¡1.C±¾ÎÄÖ÷ÒªÌÖÂÛµÄÊÇÏÖ´ú¹ã¸æÖеÄһЩ¼¼Çɼ°Æä¶ÔÏû·ÑÕßµÄÓ°Ïì¡£

¡¡¡¡2.A´Ó±¾ÎĵÚÒ»¶ÎµÚËľ仰ºÍµÚÈý¶Î¿ÉµÃ³ö´ð°¸¡£

¡¡¡¡3.D´ÓµÚ¶þ¶Î¾ÙµÄcerealµÄÀý×Ó¿ÉÒÔÍƶϳöÕâ¸ö½áÂÛ¡£

¡¡¡¡Passage 2

¡¡¡¡±¾ÎÄÖ÷Òª½éÉÜÁ˹ã¸æµÄÒ»ÖÖÖØÒªÐÎʽ¡ª¡ª°ü×°µÄ×÷Óü°Ïû·ÑÕßÓ¦µ±ÈçºÎÈÏʶºÍ¶Ô´ý°ü×°ËùÌṩµÄÐÅÏ¢¡£

¡¡¡¡1.B´ÓÉÏÏÂÎÄÀ´¿´£¬°ü×°ËùÆðµÄ×÷ÓÃÊÇʹÈ˲úÉú¹ºÂòµÄÓûÍû¡£motivateÒâΪ¡°´Ù¶¯£»¼¤·¢¡£¡±

¡¡¡¡2.A´ÓÎÄÕ¾ٵÄÀý×ÓÀ´¿´£¬ÓÐЩ°ü×°»á¸øÏû·ÑÕßÔì³É¿ÉÒÔÃâ·ÑµÃµ½¸½ÔùÆ·µÄ´í¾õ¡£

¡¡¡¡3.CÒÀ¾ÝÎÄÖÐ ¡°because they believe the container is free¡±¿ÉÒԵóö´ð°¸¡£

¡¡¡¡4.BÒÀ¾Ý±¾ÎÄ×îºóÒ»¶Î¿ÉÒԵóö½áÂÛ£¬²úÆ·µÄÖÊÁ¿ºÍ°üװûÓйØϵ¡£

¡¡¡¡Passage 3

¡¡¡¡±¾ÎÄÊôÓÚ¹ã¸æµÄÒ»ÖÖ£¬Ö÷Òª½éÉÜÁ˶©Æ±µÄ¼¸ÖÖ·½Ê½¼°¸¶·Ñ·½Ê½¡£

¡¡¡¡1.DÒÀ¾ÝÎÄÖС°BY POST¡±ÏÂÃæµÄ¡°...or add 50p to the total amount to cover postage.¡±¿ÉÒԵóö´ð°¸¡£

¡¡¡¡2.CÒÀ¾ÝÎÄÖÐBY FAXÏÂPlease allow at least 48 hours for reply, if required.¿ÉÒԵóö´ð°¸¡£

¡¡¡¡3.B×¢ÒâÒª·ûºÏÁ½¸öÒªÇó£ºphone number ¼°11 a.m. Sunday¡£ÔÚµÚÒ»¸ö¡°BOX OFFICE¡±ÏîÏ¿ÉÕÒµ½´ð°¸¡£

¡¡¡¡Passage 4

¡¡¡¡±¾ÎĽ²µÄÊÇһλ¸¾Å®Îó°Ñ¹«Â·Éϵij¬ËټǼÆ÷µ±×÷΢²¨Â¯´ø»Ø¼Ò,ºó±»¾¯²ì×·»ØµÄ¹ÊÊ¡£

¡¡¡¡1.DMrs SmithÔÚ·¹ýÀ¬»ø³¡Ê±×¢Òâµ½ÁËijÎï¡£

¡¡¡¡2.B»áÐÞÀí΢²¨Â¯µÄÈË¡£

¡¡¡¡3.AÏÂÎĵÚ16¿ÕºóÓÐÌáʾ¡£

¡¡¡¡4.C´ÓµÚ13¿ÕÏÂÒ»¶Î¿ÉÖªÊÇ·ÅÈëbootÖÐÁË¡£

¡¡¡¡5.B¼ñµ½Ò»¸öС±ãÒË£¬¹ÊºÜ¸ßÐ˵ؿª³µ»Ø¼Ò¡£

¡¡¡¡6.D´ÓÏÂÎÄ¿´£¬ÊǾ¯³µ×·À´ÁË¡£

¡¡¡¡7.AÒ»¸ö¾¯²ìÕý³¯Ëý»ÓÊÖ¡£

¡¡¡¡8.CMrs Smith¸Ðµ½ÃÔ»ó¡£

¡¡¡¡9.DÀ´µÄÊÇÒ»¸ö½»Í¨¾¯²ì¡£

¡¡¡¡10.CÒª¼ì²éËýµÄ¼ÝʻִÕÕ¡£

¡¡¡¡11.Acopy down ÒâΪ¡°¼ÇÏ£»³­Ï¡±¡£

¡¡¡¡12.B±»¾¯²ìÀ¹×¡¼ì²é£¬Mrs Smith¿Ï¶¨»áÎÊ¡°³öÁËʲôÊ£¿¡±

¡¡¡¡13.AÏȼì²é³µÀï¡£look into ÒâΪ¡°¼ì²é¡±¡£

¡¡¡¡14.DÉÏÏÂÎÄÊÇ˳³Ð¹Øϵ¡£

¡¡¡¡15.C¼ñµ½»ò·¢ÏÖÕâ¸ö¡°¾É΢²¨Â¯¡±¡£

¡¡¡¡16.BÎÄÕµڶþ¶ÎËùÓôú´ÊΪ ¡°he¡±£¬¹ÊÖ»ÄÜÊÇ ¡°husband¡±¡£

¡¡¡¡17.A¹Ì¶¨´îÅ䣬tell the truth ÒâΪ¡°½²Õæ»°¡±¡£

¡¡¡¡18.Chave...back ÒâΪ¡°Êջء±¡£

¡¡¡¡19.BÒòÐßÀ¢¶øÁ³ºì¡£

¡¡¡¡20.AÈç¹ûMrs SmithÖªµÀËüÊÇʲô£¬Ïë±ØËýÊÇÅöÒ²²»»áÅöËüµÄ¡£

¡¡¡¡1. But what modern advertising does is more than giving news about products and services. µ«ÊÇÏÖ´ú¹ã¸æËù×öµÄ²»½ö½öÊÇÌṩ¹ØÓÚ²úÆ·ºÍ·þÎñµÄÐÅÏ¢¡£(Paragraph 1, Passage 1)

¡¡¡¡more than ²»½ö½ö£»¼«Æä

¡¡¡¡They were more than glad to help. ËûÃǷdz£Ô¸Òâ°ïæ¡£

¡¡¡¡no more than ½ö½ö£»Ö»²»¹ý

¡¡¡¡The theatre was no more than a painted storehouse. ÄÇÏ·ÔºÖ»²»¹ýÊÇÓÍÆá¹ýµÄ¿â·¿¶øÒÑ¡£

¡¡¡¡more...than...ÓëÆä˵¡­¡­»¹²»Èç˵¡­¡­

¡¡¡¡He is more a scholar than a teacher. ÓëÆä˵ËûÊǸö½Ìʦ£¬µ¹²»Èç˵ËûÊǸöѧÕß¡£

¡¡¡¡2. However, the cost of the container is added to the cost of the product. È»¶ø

¡¡¡¡£¬ÈÝÆ÷µÄ¼Û¸ñÒѱ»¼Óµ½²úÆ·µÄ¼Û¸ñÉÏÁË¡£(Paragraph 2, Passage 2)

¡¡¡¡add...to... °Ñ¡­¡­¼Óµ½¡­¡­ÉÏ

¡¡¡¡Will you add more sugar to your coffee?

¡¡¡¡add to Ôö¼Ó£¬ÔöÌí

¡¡¡¡This will add to our difficulties. Õâ»áÔö¼ÓÎÒÃǵÄÀ§ÄÑ¡£

¡¡¡¡add...up ¼ÓÆðÀ´

¡¡¡¡Please add these figures up.Ç뽫ÕâЩÊý×Ö¼ÓÆðÀ´¡£

¡¡¡¡add up to ×ܼÆ

¡¡¡¡These figures add up to 50. ÕâЩÊý×Ö×ܼÆΪ50¡£