Your clients and colleagues don't have time to engage fully with every e-mail they get. Some of them receive hundreds of messages per day. That's why they start with the ones they can deal with quickly. They may never get around to answering — or even reading — the rest。你的客户和同事没时间仔细看完收到的每封电子邮件。他们中的一些人每天收到数以百计的消息。这就是为什么他们会先看那些可以迅速处理的邮件。他们可能永远不会回复——甚至永远不会浏览——其余的那些。

　　So how do you earn their attention?Try these tips:那么如何获得他们的注意呢？试试以下建议：

　　1. Stick to standard capitalization and punctuation。

　　Even if people in your group don't capitalize or punctuate in their messages, stand out as someone who does. Rushed e-mails that violate the basic norms of written language bespeak carelessness. And their abbreviated style can be confusing. It takes less time to write a clear message the first time around than it does to follow up to explain what you meant to say.1. 坚持标准的大写和标点符号。即使组织中的人在信息中不大写或加标点，你可以特立独行般成为这个人。匆忙写好邮件却违反了书面基本准则，这体现出你的粗心大意。简写也会让人不明白含义。比起以后解释话中含义，第一次就清晰表达信息花的时间要少很多。

　　2. Get straight to the point (politely, of course). Be direct when making a request. Don't butter up the recipient first — although a brief compliment may help. Spell out deadlines and other details the recipient will need to get the job done right and on time.2. 直接切入要点(当然要礼貌些)。提出要求时直截了当。不要一开始奉承收件人——尽管简短的赞美可能会帮上忙。说出收信人要知道的最后期限和其他细节，这样他们能准时正确地完成工作。

　　3. Be brief — but not too brief. People find long e-mails irksome and energy-sapping. The more they have to scroll, the less receptive they'll be to your message. They'll probably just skim it and miss important details — or skip it altogether. So rarely compose more than a single screen of reading. Focus your content, and tighten your language.3. 简洁——但不简略。人们认为冗长的电子邮件令人厌恶而且耗费精力。他们用鼠标滚轮的次数越多，接受你信息的可能性就越少。他们很可能只是略读并错过重要细节——或者完全跳过它。所以阅读量最好别超过一个屏幕。浓缩你的内容，精简你的语言。

　　4. Add a short but descriptive subject line. Before hitting "Send," check your subject line. If it's generic or blank, your message will get lost in your recipient's overstuffed inbox. Are you asking someone to take action? Highlight that in the subject line. Make your request easy to find — and fulfill.4. 添加一个简短但有概括性的标题。在点击“发送”前，检查你的主题栏。如果是通用的主题或空白，你的邮件会埋没在收件人塞满信件的邮箱中。你问别人该采取什么行动？突出主题行。让你的要求很容易被发现和被满足。