北京新东方学校 周雷
2010年考研的英语试题在新题型部分,出现了比较不常见的排序题,而且在题型上和传统的排序题还有所差别。题目要求中明确指出,本题共出现标号从A到G的7个段落,其中E段的位置已经给出,而要求从A,B,C,D,F,G这6个段落中选取5段,并结合已经给的E段,进行排序。如果从做题的步骤上来讲,可以说是两个相互交织的过程:排序和筛选,排序是排定段落的顺序,同时还要筛选出一个多余的段落。
题目的素材。选自2003年第一期《麦肯锡周刊》(The Mckinsey Quartly)。请注意,这已经是这本注明的经济管理类杂志第二次入选考研英语试题的素材库了。原文的名字叫“A wholesale shift in European groceries”,翻译成汉语,为“欧洲日常用品销售向批发转型”。文章的作者是三位麦肯锡集团在快消行业的咨询师Javier Castrillo, Jose Manuel Martinez, 和 Dieter Messner。整个文章主要描述的目前欧洲的日用消费品零售商(主要是连锁大超市集团)在欧洲面临的困境——增长乏力。而它们却忽视了现在消费者的习惯正在发生改变这一事实。
值得注意的是,考研命题的专家在出题的时候,把原文的段落进行了组合和删减。原文中的一段,在题目中便成了两段,而原文中一个段落的末尾,在考题中又和下一段的开头拼接在了一起,形成了一个新的段落。这给我们做题带来了困难。
(B)Retail sales of food and drink in Europe’s largest markets are at a standstill, leaving European grocery retailers hungry for opportunities to grow. Most leading retails have already tried e-commerce, with limited success, and expansion aboard. But almost all have ignored the big profitable opportunity in their own back yard: the wholesale food and drink trade, which appears to be just the kind of market retailers need。
(F) For example,(原文中没有,为命题专家添加,为了让考生识别此段和上段的关系) wholesale food and drink sales came to $268 billion in France, Germany, Spain, America in 2000 --- more than 40 percent of retail sales. Moreover, average overall margins are higher in wholesale than in retail ; wholesale demand from the food service sector is growing quickly as more Europeans eat out more often ;and in the competitive dynamics of this fragmented industry are at last man it feasible for wholesalers to consolidate。(D)此处为命题专家分的段落,原文中是一个段落All in all, this clearly seems to be a market in which big retailers could profitably apply their gigantic scale, existing infrastructure, and proven skills in the management of product ranges, logistics, and marketing intelligence。
(原文中此处重起一段)Retailers that master the intricacies of wholesaling in Europe may well expect to rank in substantial profits thereby. At last, that is how it looks as a whole。(这两句命题专家对原文有所改写) Closer inspection reveals important differences among the biggest nation market especially in their customer segment and wholesale structures, as well as the competitive dynamics。(原文中此处还有两句,被命题专家省略)(G) However (原文中此处是But), none of these requirements should deter large retailers land even some large food producers and existing wholesalers, from trying their hand, foe those that master the intricacies of wholesaling in Europe stand to reap considerable gains。
(原文中此处出现小标题:A map of wholesaling. 下面是题目中的E段。命题专家对E段也略加改写,省略了原文中的一段,而E段最后一句在原文中是一个段落的第一句,后面紧接着的,是题目中的A段,这也就解释了为什么一个有着“first“这种词打头的段落成为题目排序的最后一段,命题专家这么做,反技巧的倾向很明显。)
(A)The first and more important is the consumer’s growing preference for eating out: the consumption of food and drink in places other than hours has risen from about 32 percent of total consumption on 1995 to 35% in 2000 and is expected to approach 38% by 2005. This development is boosting wholesale demand from the food service segment by 4 to 5% a year as the recession is looming large, people are getting anxious. They tend keep a tighter hold on their purse and consider eating at home a realistic alternation。
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