Listen to this programme first and then read the content below. 请先听节目然后再阅读以下内容。

Programme Summary 节目梗概

This week's question comes from the city of Guizhou. Du Yang asked us what a catchphrase is.

A catchphrase is a short sentence or expression that usually a famous comedian or TV presenter will use. The person will be famous for that catchphrase.

	The name's Bond, James Bond

Sometimes these catchphrases become so popular that English speakers will use them.

Famous people use catchphrases as advertising. It's like a brand for them to help make them or their characters more memorable.

There are a lot of catchphrases you might know used in films and TV programmes. James Bond is a famous around the world and his catchphrase is "The name's Bond, James Bond".

Homer Simpson is the father in the fictional animation series The Simpsons. He says "Doh!" a lot when he has done something stupid (and he often does stupid things) and that has become his catchphrase.

Lots of English speakers now also say "Doh!" when they have done something stupid. Catchphrases often become part of everyday English.

	Muhammad Ali "I float like a butterfly, sting like a bee"

Another famous catchphrase in the programme was from boxer Muhammad Ali, famous in the 1960s and 1970s. He said "I float like a butterfly and sting like a bee" to describe his successful boxing style.

Films often produce catchphrases too. For example when Clark Gable in 1930s film Gone with the Wind said to Vivien Leigh, "Frankly my dear, I don't give a damn".

Thank you Du Yang for your question. Send us any language questions you might have to questions.chinaelt@bbc.co.uk. Your question might just be on our website so keep reading this page!

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Glossary 词汇

comedian
喜剧演员

TV presenter
电视节目主持人

advertising
打广告

brand
品牌

characters
（扮演的）角色

memorable
难忘的

fictional animation series
虚构的动画系列

stupid
愚蠢的

boxer
拳击手

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